Facebook Audience Insights

  • Facebook Audience Overlap: Find Commonalities Between Audiences

    … Facebook quietly launched — or at least began testing — a new tool that has the potential of being quite useful for marketers: Audience Overlap. As I type this, there hasn’t yet been an official announcement. A member of the Power Hitters Club (my private membership) first pointed it out earlier in the week. At the time, I did not have it. Now…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • How to Use Social Media Insights to Improve Your Marketing

    … Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Discover how…

    Social Media Examinerin Social How To's- 32 readers -
  • Facebook Audience Insights: 5 Groups You Should Analyze

    … are most likely to also like the pages of Social Media Examiner, Amy Porterfield, Mari Smith, Content Marketing Institute and Digital Marketer. I’d consider those pretty darn relevant! They are Active on Facebook My average fan… Likes 61 pages Commented 19 times in the past 30 days Liked 34 posts in the past 30 days Shared five posts in the past 30…

    Jon Loomer/ Jon Loomer Digitalin Social- 41 readers -
  • While You Weren’t Looking, Facebook Advertising Got Huge

    … whose once dismal CTRs (click-through rates) were the punch line to old-school advertising’s favorite joke. Not long ago, the idea of Facebook basing a big part of its revenue stream on advertising seemed risky at best—especially when that same revenue model was failing for traditional media companies like newspapers. Today, it’s hard to imagine…

    Relevancein Social Facebook- 16 readers -
  • How Many Facebook Fans Visit Your Website or Convert?

    … in for an ebook? Or purchased a product? You can do this, and it isn’t even connected to running Facebook ads. How valuable are your Facebook fans? Here’s how to find out how many have visited your website or converted… The Incomplete Data Most Marketers See Facebook gives marketers a ton of data, but much of what we see in Insights doesn’t give us…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 26 readers -
  • How to Use Advanced Facebook Ad Targeting

    … How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Why Use Advanced Targeting? To achieve…

    Kandice Linwright/ Social Media Examinerin Social How To's- 22 readers -
  • How to Increase Your Facebook Conversions Using Google Analytics

    Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

    Antonio Calero/ Social Media Examiner- 57 readers -
  • Six Facebook Marketing Tips From the Pros

    … Facebook marketing efforts. Christian Karasiewicz is a social media marketing professional and founder of FB Marketing University. #4: Power Up Your PR Efforts Maggie Patterson With everything Facebook offers for marketers, it’s easy to lose sight of the fact that it’s also a tool that can support your brand’s PR or publicity efforts. The reality…

    Cindy King/ Social Media Examinerin Social- 37 readers -
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