Facebook Audience Network

  • Pagez Will Make You Rethink Your Facebook Marketing Strategy

    … On July 14th, I started recruiting beta testers for a new website I co-founded with my friend Danny. Over the past 68 days, Pagez has added 1,300 new users who have published 5,000 articles that have generated 12,500,000 page views. In this article, I will explain what Pagez is, how I came up with the idea, how we went about our beta launch…

    Luke Kling- 13 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … giving it broader exposure by expanding the same ad on Instagram or Facebook’s Audience Network. According to Facebook, creating the right mix of assets will help ensure that audiences are seeing content that is most likely to grab their attention. While these ad units should contain consistent messaging, having some variety of assets will help you…

    Nanigans- 18 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … Facebook’s user interface. Audience Options 5. Custom Audiences A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items…

    Nanigansin Social- 21 readers -
  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    … by beverage company Innocent Drinks raised brand awareness by over 20 percent. Finally, Facebook said it added new global publisher partners to Facebook Audience Network, including: BBM (Indonesia) BitMango (South Korea) ETToday (Taiwan) Focus Online (Germany) India Today Group (India) Daily Mirror (U.K.) Univision (U.S.) Wenner Media (U.S.) The Washington Post (U.S.) Readers: What are your thoughts on the latest updates from Facebook Audience Network? …

    David Cohen/ AllFacebookin Social- 21 readers -
  • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

    … This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion…

    Nanigansin Social- 20 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … be cautious. As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads, bots for its Messenger application and its audience on third-party apps and websites. What Facebook’s changes mean for advertisers Digital marketers, take note: Zero growth in ad load means that it’s more important than ever…

    Inside Facebookin Facebook How To's- 53 readers -
  • Facebook is bringing its Audience Network to television

    … in this space. “That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.” Facebook’s connected TV ads will be delivered through the company’s Audience Network, which was launched in 2014 as “a new way for advertisers to extend…

    Search Engine Watchin Social- 25 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 25 readers -
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