Facebook Audience Network

    • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

      This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign.

      Nanigansin Social- 18 readers -
  • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

    … This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion…

    Nanigansin Social- 19 readers -
  • Analytics and Data Will Change Social Media in 2017

    … becomes the new currency of success. And companies that are active on social media (that’s nearly everyone these days) need new forms of support to make this powerful marketing channel work for them. Just thinking about the scale, Facebook alone has 26 percent of all attention in the U.S. through its platforms and Facebook Audience Network. Since…

    AllTwitterin Social Facebook Twitter- 54 readers -
  • Facebook is bringing its Audience Network to television

    … in this space. “That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.” Facebook’s connected TV ads will be delivered through the company’s Audience Network, which was launched in 2014 as “a new way for advertisers to extend…

    Search Engine Watchin Social- 21 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … go to waste. To keep ROI steady, try expanding ad reach to users similar to your best customers with Lookalike Audiences. Or, employ Stop Loss to keep your ads meeting or exceeding your performance goals. 2. Drive More Clicks With Facebook’s Audience Network In Q2 2016, Facebook announced the expansion of Audience Network to include non-Facebook…

    Nanigansin Social- 21 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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