Facebook Audience Network

    • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

      The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with i ...

      Nanigans- 14 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … pieces of creative all in one ad unit? Carousel Ads are great for online retailers looking to show off numerous products, mobile app marketers with eye-catching in-app imagery, and lead generation companies wishing to highlight several benefits of their product or service. No matter what your goal is, these scrollable ads will help you drive…

    Nanigansin Social- 20 readers -
  • More Than 1 Billion People See Facebook Audience Network Ads Each Month

    … and adoption of Visa Checkout, an easier way to pay online. It was able to expand its reach by 15 percent with Audience Network, while delivering at efficiencies on par with Facebook News Feed. In another activation, Visa saw up to 2.5 times more efficient cost per acquisition compared to campaign average by running on both Audience Network and Facebook…

    David Cohen/ AllFacebookin Social- 21 readers -
  • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

    … This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion…

    Nanigansin Social- 20 readers -
  • Analytics and Data Will Change Social Media in 2017

    … becomes the new currency of success. And companies that are active on social media (that’s nearly everyone these days) need new forms of support to make this powerful marketing channel work for them. Just thinking about the scale, Facebook alone has 26 percent of all attention in the U.S. through its platforms and Facebook Audience Network. Since…

    AllTwitterin Social Facebook Twitter- 58 readers -
  • Facebook is bringing its Audience Network to television

    …. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targeting to ads…

    Search Engine Watchin Social- 25 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … budgets over the same time frame. Advertiser Takeaway Digital marketing is all about striking while the iron is hot and the online marketplace is favorable. If you’re seeing a good return on investment with your Facebook ads, it’s time double down (thoughtfully). Scaling your ad budget efficiently means ensuring that your increased ad spend won’t…

    Nanigansin Social- 24 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
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