Facebook Audience Network

  • Pagez Will Make You Rethink Your Facebook Marketing Strategy

    …, and what we have planned for the future. Pagez is a “game changer” for Facebook marketing and I am very excited to tell you all about it. Instant Articles, the Facebook Audience Network, and Pagez The easiest way to describe Pagez is by calling it an article publication and monetization platform. The best way to explain how it works is to explain…

    Luke Kling- 13 readers -
  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … giving it broader exposure by expanding the same ad on Instagram or Facebook’s Audience Network. According to Facebook, creating the right mix of assets will help ensure that audiences are seeing content that is most likely to grab their attention. While these ad units should contain consistent messaging, having some variety of assets will help you…

    Nanigans- 18 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … campaign reach and increase your customer or user base, then you definitely want to explore the potential of Lookalike Audiences. 7. Facebook’s Audience Network Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats…

    Nanigansin Social- 21 readers -
  • As Facebook Audience Network Broadens, What Does It Mean for Your Campaigns?

    … This article originally appeared on Marketing Land. Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and advertisers. In 2016, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion…

    Nanigansin Social- 20 readers -
  • Analytics and Data Will Change Social Media in 2017

    … social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, human resources (recruitment and employer branding) and other departments are taking a stake in social, too…

    AllTwitterin Social Facebook Twitter- 64 readers -
  • While We’re Going After Fake News, How About Ad Scams, Too?

    … such ads. But since much of the company’s advertising is automated, it’s a moot point. Facebook Audience Network policy states that developers are prohibited from displaying ads that contain content that is “illegal, misleading or deceptive or that promotes regulated goods, pornography, adult products or services, casual dating, violence, weapon sales…

    AllTwitterin Social Facebook How To's- 34 readers -
  • How Ad Testing Can Combat Facebook’s Slow Ad Growth

    … with different placements to see which option attracts more clicks. A/B testing, or split testing, is one of the best ways to discover which ad works best. Facebook’s ad splitting tool makes it easy to segment your audience by age, gender or many other attributes. Comparing the results from multiple variations of an ad provides the hard data you need…

    Inside Facebookin Facebook How To's- 56 readers -
  • Facebook is bringing its Audience Network to television

    … By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets…

    Search Engine Watchin Social- 25 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … go to waste. To keep ROI steady, try expanding ad reach to users similar to your best customers with Lookalike Audiences. Or, employ Stop Loss to keep your ads meeting or exceeding your performance goals. 2. Drive More Clicks With Facebook’s Audience Network In Q2 2016, Facebook announced the expansion of Audience Network to include non-Facebook…

    Nanigansin Social- 25 readers -
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