Facebook Audience Network

  • Facebook Audience Network Updates Coming

    … of the social network. Jakubowski wrote in a blog post that quality ads and insights garnered from advertisers’ conversion signals will drive changes that will be introduced to Facebook Audience Network in the coming months, adding: One way we optimize for real outcomes is through the signals advertisers send us. Over the past year, we have seen…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … personal assistant for Messenger, and Zuckerberg obliged: We’ve released the Messenger platform M bot in the last six months–F8 was the big announcement there. And I think since then, I think we’ve announced we have more than 10,000 bots in the system, which are basically making it so that different businesses can build automated ways to communicate…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • Facebook Audience Network Block List Added to Business Manager

    … your ads from running on specific sites or apps when you extend your Facebook ad campaigns to the Audience Network. You can select a block list when you choose the Audience Network placement during campaign creation. Learn more about how to upload a block list. Advertisers: What do you think of the new block list feature? Thank you to Abs Elmaz of Social House Media and Chris Ruberg of OneCommand for the tips and the screenshots. Featured image courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 11 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 9 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-Pacific region. Nanigans said more than 35 percent of ad spend from game developers in the first quarter went to video ads, up 25 percent quarter-over-quarter and 122 percent year-over…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
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