Facebook Audiences

  • Facebook Custom Audience Targeting Updates

    … September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential…

    PPC Heroin Social Facebook- 11 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • 3 Tips To Better Understand Your Facebook Audiences

    … January 24, 2017 Facebook advertising is all about audiences and how we choose to target them. Gaining insights into those audiences is a core concern among advertisers. From understanding site visitors to fans of your page to lookalike audiences, getting a grasp on who those people are can help you optimize and develop your ad strategies…

    PPC Heroin Social Facebook- 15 readers -
  • A Primer On Facebook Remarketing

    … not a question of should we have remarketing, but why don’t we have remarketing. Along those lines, Facebook has been beefing up its remarketing tools over the last year and continues to add new tools at a rapid pace. Whether it’s adding more options for customer match or targeting users depending on how they engage with your ad, Facebook has been…

    PPC Heroin Social Facebook- 13 readers -