Facebook Audiences

  • Roadmap for a Solid B2B Facebook Advertising Strategy

    … placements you are opted into, the more data the algorithm has to work with in order to serve your ad to the best possible customers for your campaign objective. Ads The ad level is where you will set your creative assets that make sense for your target audiences within your campaign goals. Facebook has a great resource for exploring the various ad…

    PPC Heroin Affiliate Social Paid Search- 15 readers -
  • Facebook Custom Audience Targeting Updates

    … September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential…

    PPC Heroin Social Facebook- 11 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • 3 Tips To Better Understand Your Facebook Audiences

    … January 24, 2017 Facebook advertising is all about audiences and how we choose to target them. Gaining insights into those audiences is a core concern among advertisers. From understanding site visitors to fans of your page to lookalike audiences, getting a grasp on who those people are can help you optimize and develop your ad strategies…

    PPC Heroin Social Facebook- 15 readers -
  • A Primer On Facebook Remarketing

    … then have a foundation for future articles that will go into greater detail on each of the four areas. Customer File Customer File is an audience creation tool that allows you to upload your own customer data to Facebook and build an audience with it. While email lists are the most common form of data uploaded by advertisers to target, it’s…

    PPC Heroin Social Facebook- 13 readers -