Facebook Benchmarks

  • Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

    …Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers…

    Nanigansin Social Mobile- 12 readers -
  • Holiday Season Advertising Trends That Will Impact Advertisers in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The 2016 holiday season was a banner year for retailers. With $1 trillion in sales, Q4 presented a phenomenal opportunity for capturing revenue. As indicated in a recent benchmark report of Nanigans advertisers, social channels like Facebook, Instagram and Twitter helped marketing…

    Nanigansin Social- 17 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1. Increase Ad Spend As ROI Rises Nanigans…

    Nanigansin Social- 25 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    …, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help ads succeed in each region. The SlideShare below contains the top stats and information that you need to know from Nanigans’ European Facebook Advertising Benchmark Report…

    Nanigansin Social- 24 readers -
  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]…

    Nanigansin Social- 10 readers -