Facebook Benchmarks

  • Holiday Season Advertising Trends That Will Impact Advertisers in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The 2016 holiday season was a banner year for retailers. With $1 trillion in sales, Q4 presented a phenomenal opportunity for capturing revenue. As indicated in a recent benchmark report of Nanigans advertisers, social channels like Facebook, Instagram and Twitter helped marketing…

    Nanigansin Social- 17 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … go to waste. To keep ROI steady, try expanding ad reach to users similar to your best customers with Lookalike Audiences. Or, employ Stop Loss to keep your ads meeting or exceeding your performance goals. 2. Drive More Clicks With Facebook’s Audience Network In Q2 2016, Facebook announced the expansion of Audience Network to include non-Facebook…

    Nanigansin Social- 25 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    …, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help ads succeed in each region. The SlideShare below contains the top stats and information that you need to know from Nanigans’ European Facebook Advertising Benchmark Report…

    Nanigansin Social- 24 readers -
  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]…

    Nanigansin Social- 10 readers -