Facebook Benchmarks

  • Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

    …Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more…

    Nanigansin Social- 11 readers -
  • Holiday Season Advertising Trends That Will Impact Advertisers in 2017

    …, not just their gift recipients. Shoppers and advertisers go mobile Desktop advertising remained vital for online retailers in Q4, but mobile continued to capture a growing share of their Facebook ad spend. Across a same-advertiser set of e-commerce companies using Nanigans, mobile ad spend grew 23% year-over-year in Q4 2016. This trend follows…

    Nanigansin Social- 16 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … in your arsenal. 3. Embrace Dynamic Ads Online retailers using Nanigans continue to invest more budget into Facebook’s Dynamic Ads, with ad spend increasing significantly between Q2 and Q3 2016. Dynamic Ads can be highly effective at driving new purchases, promoting upsells, and growing average order value. Adoption is likely to continue…

    Nanigansin Social- 22 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    …, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help ads succeed in each region. The SlideShare below contains the top stats and information that you need to know from Nanigans’ European Facebook Advertising Benchmark Report…

    Nanigansin Social- 23 readers -
  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]…

    Nanigansin Social- 10 readers -