Facebook: Business Issues

  • Facebook tests ads in Groups, potentially easing ad load issue

    More than 1 billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques. Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand, as part of a test. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before det ...

    Marketing Land- 9 readers -
  • Facebook’s advertiser count surpasses 4 million brands with 20% buying video ads

    Back in March 2016, you might remember Facebook announcing that 3 million businesses actively advertise on its social network. Well, now that number is 4 million. That’s 1 million advertisers added in less than seven months. For comparison Facebook’s main current rival in the social advertising space, Twitter, claimed more than 130,000 advertisers in the fourth quarter of 20 ...

    Marketing Land- 10 readers -
  • Facebook is trying to make its coupon product, Offers, a bigger deal

    … Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product. Facebook is updating its four-year-old…

    Marketing Landin Social Facebook- 9 readers -
  • How long has it been since Facebook changed its news feed algorithm?

    … Attend Our Conferences Search Engine Land's SMX East returns to New York, Sept. 27-29. Register now for the biggest search marketing conference on the East Coast! Or attend an SMX near you. See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing & IT. MarTech Europe…

    Marketing Landin Facebook- 7 readers -
  • Facebook’s changing the news feed again to make it more “informative”

    … It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles. “This could be a news article on a current…

    Marketing Landin Facebook- 10 readers -
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