Facebook: Business Issues

  • Facebook turns sound on by default in videos, debuts TV apps

    … their productions for an audio-agnostic environment. Facebook has tried to quiet the calls for it to turn on the volume for its videos by default by claiming that mobile viewers simply aren’t interested in sound and adding ways for brands and publishers to insert subtitles into their videos. But Snapchat loudly rejected the idea that mobile audiences are anti…

    Marketing Landin Social Facebook- 12 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news feeds sometime around the middle of 2017. The company has made this warning because its ad revenue growth will likely slow as a result. Facebook has options to alleviate the ad load pressure, like pushing…

    Marketing Landin Social Facebook- 20 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 22 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

    Marketing Land- 19 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 15 readers -
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