Facebook: Business Issues

  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook now has more than 5 million monthly advertisers

    … Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any, signs of slowing. Case in point: over the past year or so, Facebook has attracted a million new advertisers roughly every six months. On Monday, Facebook…

    Marketing Landin Social Facebook- 18 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago…

    Marketing Landin Social Facebook- 21 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … feed, with the sound fading in and out as pass through each video. Facebook hopes you are cool with an audible news feed because that will make the company cooler with advertisers, like Unilever and its agency GroupM that only buy video ads that run with the sound on, as well as brands, publishers and creators that have had to rethink…

    Marketing Landin Social Facebook- 16 readers -
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