Facebook: Business Issues

  • Facebook wants to automate publishers’ direct-sold video ad deals

    … submitted to Audience Direct so that Facebook’s own sales team cannot use that information to pitch its own video ads to advertisers. I’m waiting to hear back from the spokesperson about that. Facebook isn’t the only member of the digital advertising duopoly trying to take part in publishers’ direct deals. Two years ago, Google rolled out its own…

    Marketing Landin Social Facebook- 12 readers -
  • Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have

    Instagram has copied Snapchat’s _____ feature that _________. On Instagram, the feature is called ______. (Sorry, I forgot to fill in my template for articles about Instagram copying Snapchat.) Instagram has copied Snapchat’s lens feature that applies augmented-reality masks to people’s faces. On Instagram, the feature is called face filters. Instagram, not Snapchat.

    Marketing Land- 12 readers -
  • The most important thing to know about Facebook’s ad load problem

    … Facebook has been doing for years to reduce the pressure to up the ratio of ads to organic posts in people’s feeds in order to up its ad revenue. A few years ago it started diverting ads out to other publishers’ properties through its Audience Network ad network. Then it started sending them to Instagram. Then to Facebook Groups. Instagram Stories…

    Marketing Landin Social Facebook- 27 readers -
  • Facebook’s Q1 2017 earnings report in 6 charts

    … Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is its still-ballooning user…

    Marketing Landin Social Facebook- 21 readers -
  • Facebook now has more than 5 million monthly advertisers

    … countries where Facebook added the most advertisers in the past year. In September 2016, Vietnam was the only country to make both lists. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Landin Social Facebook- 20 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason…

    Marketing Landin Social Facebook- 26 readers -
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