Facebook: Business Issues

  • Facebook plans to start testing Instant Article subscriptions as soon as October

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social network, the head of Facebook’ ...

    Marketing Land- 15 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad inventory through its Audience Network ad network, the social network has started taking part in the deals that publishers strike directly…

    Marketing Landin Social Facebook- 14 readers -
  • The most important thing to know about Facebook’s ad load problem

    … For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017…

    Marketing Landin Social Facebook- 30 readers -
  • Facebook’s Q1 2017 earnings report in 6 charts

    … Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is its still-ballooning user…

    Marketing Landin Social Facebook- 22 readers -
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