Facebook: Business Issues

    • 2016: The Year in Social Media

      Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

      Marketing Landin Social Facebook Twitter- 17 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    … of the error. The glitch inflated Twitter’s video ad measurements by as much as 35%, according to Business Insider. The Twitter spokesperson declined to comment. Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But bad as Facebook’s…

    Marketing Landin Social Facebook Twitter- 17 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 15 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math. On three separate occasions since September…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook will try out selling ads on TV screens next week

    … Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan…

    Marketing Landin Facebook- 9 readers -
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