Facebook: Business Issues - Page 2

  • Facebook looks to clean up Audience Network with higher standard for counting clicks

    Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last year and this year offering advertisers more control over where their ads are placed within the ad network, Facebook is now instituting a higher standard when charging for clicks on brands’ ads.

    Marketing Land- 17 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 17 readers -
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