Facebook: Business Issues - Page 4

  • Facebook turns sound on by default in videos, debuts TV apps

    … Facebook videos are getting bigger and louder. In the biggest change since December 2013 when Facebook began playing videos automatically in people’s news feeds, Facebook will now play those videos automatically with the sound on by default, the company announced on Tuesday. Facebook announced more news surrounding videos playing on small…

    Marketing Landin Social Facebook- 20 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … to watch videos] is going to get a lot stronger once the business model really starts to click here. Because a lot of the best episodic content is professionally created, and those folks need to make a good amount of money in order to support their business model,” said Zuckerberg. If Facebook is able to turn on the revenue spigot for video creators…

    Marketing Landin Social Facebook- 42 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 33 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    … of the error. The glitch inflated Twitter’s video ad measurements by as much as 35%, according to Business Insider. The Twitter spokesperson declined to comment. Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But bad as Facebook’s…

    Marketing Landin Social Facebook Twitter- 35 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 21 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math. On three separate occasions since September…

    Marketing Landin Social Facebook- 19 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 24 readers -
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