Facebook: Business Issues - Page 5

  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 33 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 21 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 19 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … figuring out why there’s a deviation between the link engagement counts accessed through the Graph API and the ones accessed through mobile search, it’s hard to say which of the two stats are flawed, if not both. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since…

    Marketing Landin Social Facebook- 24 readers -
  • Facebook will try out selling ads on TV screens next week

    … Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan…

    Marketing Landin Facebook- 16 readers -
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