Facebook: Business Issues

  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … to watch videos] is going to get a lot stronger once the business model really starts to click here. Because a lot of the best episodic content is professionally created, and those folks need to make a good amount of money in order to support their business model,” said Zuckerberg. If Facebook is able to turn on the revenue spigot for video creators…

    Marketing Landin Social Facebook- 42 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    … of the error. The glitch inflated Twitter’s video ad measurements by as much as 35%, according to Business Insider. The Twitter spokesperson declined to comment. Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But bad as Facebook’s…

    Marketing Landin Social Facebook Twitter- 35 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 33 readers -
  • The most important thing to know about Facebook’s ad load problem

    …, Messenger not included At the same time as Facebook has ramped up ways to redirect ads from the news feed, it is also rolling out new ad slots, like within Instagram’s Stories feed that’s used by more than 200 million people every day. Ads in Instagram Stories “are not in the ad load calculation, per se. It is different from the ad load commentary…

    Marketing Landin Social Facebook- 32 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago…

    Marketing Landin Social Facebook- 28 readers -
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