Facebook Canvas Custom Audiences

  • The Evolution of Facebook Remarketing

    … that will give these advertisers some excellent alternatives. Let’s take a closer look at what remarketing is, why it’s important and how the definition of remarketing is evolving. What Is Remarketing? Remarketing has historically meant targeting those who visited a website you own with an ad — in this case, a Facebook ad. Advertisers are able…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … an immersive experience for users without leaving Facebook. Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds. Initially for mobile ads only, Canvas can now be created organically from the publisher. Here’s a video I created in February…

    Jon Loomer/ Jon Loomer Digital- 21 readers -