Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    …. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction. The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … not getting the same results. Rise of the Social Wallet – More and more people are going to be comfortable sending money or buying directly via Facebook, it’s just a matter of time before it becomes a trusted platform for commerce and more and more people click the Facebook Buy Button. Reallocation of Paid Ad Budgets – If you haven’t, you must…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013. MarketLive surveyed 1,000 U.S. adults…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well…

    Mary C. Long/ AllFacebookin Social- 4 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    …." January 2013: Facebook added the ability to give Gifts to life-event notifications. February 2013: The Gifts dashboard is redesigned. February 2013: Facebook prompts users whose friends post about good news to give those friends Gifts. February 2013: Facebook experiments with discounts of up to $4 on Gifts of $5 or more. April 2013: Gifts…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that. Our main business is advertising, and I think…

    David Cohen/ AllFacebookin Social- 6 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
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