Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    …. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction. The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … not getting the same results. Rise of the Social Wallet – More and more people are going to be comfortable sending money or buying directly via Facebook, it’s just a matter of time before it becomes a trusted platform for commerce and more and more people click the Facebook Buy Button. Reallocation of Paid Ad Budgets – If you haven’t, you must…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013. MarketLive surveyed 1,000 U.S. adults…

    David Cohen/ AllFacebookin Social- 12 readers -
  • 5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

    Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

    Shea Bennett/ AllTwitter- 8 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … in-store. The impact of social media on back-to-school purchase decisions. Where brand marketers should be spending their social marketing dollars. The importance of smartphones and mobile coupons. Good luck! Moms (and dads): What role does social media play in your back-to-school shopping decisions? …

    Mary C. Long/ AllFacebookin Social- 10 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    … begins to go international, as users in the U.K., Canada and India gain access to the feature, but they can only send gifts to U.S. users at this point. May 2013: Some Facebook users see prompts to "Surprise (friend name) with a Gift." May 2013: Facebook reminds users to "Surprise Mom for Mother's Day." May 2013: Facebook allows users…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
Get the top posts daily into your mailbox!