Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    …. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction. The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … This past month, Facebook released yet another update affecting the News Feed, which allows users much more control over the people and content that they wish to see first. Pagemodo has comprised a list of 10 trends from research conducted throughout this year on Facebook. I’ve added some commentary on why you should be aware of it with your…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … intend to purchase 11 or more gifts. 55 percent said they will spend at least $500, both online and offline. 43 percent will pay full price for the “perfect gift.” 42 percent may reconsider buying gifts online due to high shipping costs. 28 percent said they prefer the spirit of being in stores during the holiday shopping season. 16 percent find…

    David Cohen/ AllFacebookin Social- 10 readers -
  • 5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

    Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

    Shea Bennett/ AllTwitter- 7 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well…

    Mary C. Long/ AllFacebookin Social- 4 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    … - will remain with the company and work on commerce-related projects in its platform and advertising departments. September 2012: Facebook announces the launch of Gifts. November 2012: The ability to make charitable donations via Gifts is introduced. November 2012: Gifts is added to Facebook's iOS application. November 2012: Facebook announces…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that. Our main business is advertising, and I think…

    David Cohen/ AllFacebookin Social- 6 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … may not be for everyone. Large retailers might be committed to retaining a single system of payment and hesitate to allow transactions to be processed through Facebook. And of course, the buy button is still in beta: Who knows how the feature will evolve? Personally, I'm excited to see how this develops. Mairead Ridge is senior manager of marketing at Offerpop, where she leads the content and creative team. …

    AllFacebookin Social- 9 readers -
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