Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    … These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … not getting the same results. Rise of the Social Wallet – More and more people are going to be comfortable sending money or buying directly via Facebook, it’s just a matter of time before it becomes a trusted platform for commerce and more and more people click the Facebook Buy Button. Reallocation of Paid Ad Budgets – If you haven’t, you must…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013. MarketLive surveyed 1,000 U.S. adults…

    David Cohen/ AllFacebookin Social- 10 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well, I'm…

    Mary C. Long/ AllFacebookin Social- 4 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    …. Facebook told Re/code the move is part of a shift of its focus toward helping developers and businesses use the social network as a tool to boost their sales and away from serving as an online store. According to TechCrunch, the social network is alerting its Gifts partners that no more orders will be forthcoming. As far as users, those with gift-card…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that. Our main business is advertising, and I think…

    David Cohen/ AllFacebookin Social- 6 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … and revenue. Facebook recognizes that shopping has become more social: 92 percent of today's consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. Adding a commerce component to the most…

    AllFacebookin Social- 9 readers -
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