Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    … These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … not getting the same results. Rise of the Social Wallet – More and more people are going to be comfortable sending money or buying directly via Facebook, it’s just a matter of time before it becomes a trusted platform for commerce and more and more people click the Facebook Buy Button. Reallocation of Paid Ad Budgets – If you haven’t, you must…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013. MarketLive surveyed 1,000 U.S. adults…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well…

    Mary C. Long/ AllFacebookin Social- 9 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    … - will remain with the company and work on commerce-related projects in its platform and advertising departments. September 2012: Facebook announces the launch of Gifts. November 2012: The ability to make charitable donations via Gifts is introduced. November 2012: Gifts is added to Facebook's iOS application. November 2012: Facebook announces…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … and revenue. Facebook recognizes that shopping has become more social: 92 percent of today's consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. Adding a commerce component to the most…

    AllFacebookin Social- 9 readers -
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