Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    …. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction. The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … not getting the same results. Rise of the Social Wallet – More and more people are going to be comfortable sending money or buying directly via Facebook, it’s just a matter of time before it becomes a trusted platform for commerce and more and more people click the Facebook Buy Button. Reallocation of Paid Ad Budgets – If you haven’t, you must…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    … intend to purchase 11 or more gifts. 55 percent said they will spend at least $500, both online and offline. 43 percent will pay full price for the “perfect gift.” 42 percent may reconsider buying gifts online due to high shipping costs. 28 percent said they prefer the spirit of being in stores during the holiday shopping season. 16 percent find…

    David Cohen/ AllFacebookin Social- 13 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well…

    Mary C. Long/ AllFacebookin Social- 10 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    … begins to go international, as users in the U.K., Canada and India gain access to the feature, but they can only send gifts to U.S. users at this point. May 2013: Some Facebook users see prompts to "Surprise (friend name) with a Gift." May 2013: Facebook reminds users to "Surprise Mom for Mother's Day." May 2013: Facebook allows users…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … and revenue. Facebook recognizes that shopping has become more social: 92 percent of today's consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. Adding a commerce component to the most…

    AllFacebookin Social- 9 readers -
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