Facebook Commerce

  • Why Ecommerce Brands Should Invest More Into Instagram

    …. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram than Facebook, and only 36% of marketers use Instagram, creating a gap that smart brands are using to gain traction. The infographic, Why Brands Should Embrace Instagram Instead of Facebook from selfstartr suggests…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • Trends on Facebook Marketers Should Be Aware Of

    … notifications and devices like the Apple Watch are both filtering and targeting notifications for users. This creates higher engagement with a select target market that appreciate local and behavioral based offerings. A Premium on Privacy – Privacy is a double-edged sword. It’s also a means for Facebook to own your audience and/or community. My advice would…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • HOLIDAY SHOPPING: Social Referrals Are Key

    …, president of the e-tailing group, a market-research firm that conducts the annual shopper survey for MarketLive, added: This year’s survey results underline the need for retailers to prepare to be able to meet consumers’ online shopping expectations across all channels. It is critical that consumer experiences online, in-store, via mobile and social are all exemplary and aligned to optimize their business. Readers: How do your holiday shopping plans compare with MarketLive’s findings? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social- 10 readers -
  • Facebook Gets an F for Back-to-School Shopping

    … A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat? Out of the moms that do, the vast majority (22 percent) plan on using Facebook. So why does Facebook get an F, then? Well, I'm…

    Mary C. Long/ AllFacebookin Social- 4 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    …." January 2013: Facebook added the ability to give Gifts to life-event notifications. February 2013: The Gifts dashboard is redesigned. February 2013: Facebook prompts users whose friends post about good news to give those friends Gifts. February 2013: Facebook experiments with discounts of up to $4 on Gifts of $5 or more. April 2013: Gifts…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … we're mostly, to the extent that we do payments, it's going to be supportive to that. I wanted to make one more point, just related to that because I think some of the questions around payments are connected to what we're planning on doing in the other applications outside of Facebook. So things like Messenger and WhatsApp over time, when…

    David Cohen/ AllFacebookin Social- 6 readers -
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    … Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S. This is a big, exciting step for Facebook. While it has tested…

    AllFacebookin Social- 9 readers -
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