Facebook Creative Shop

  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … production tools and consumption experiences for enabling that. For production, I think that means that you need to get the camera experience, and the experience for capturing and uploading videos that you’ve captured to be much better in a more central part the of the experience. On consumption, there are innovations that we’ve had like auto-play in feed…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 28 readers -
  • 2016 Facebook Awards: Submissions Begin Jan. 8

    … winners from the regional events will advance to the global judging event in New York, where the best campaigns in each category will be selected. Other changes include: Small and midsized businesses that have “have earned effective, eye-opening results” will be recognized, with winners in this category receiving Facebook ad credits. Categories…

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • Taking a Bite Out of Facebook Topic Data

    … Facebook introduced topic data for advertisers in March, and marketers have taken varied approaches to using the feature. Nikhil Nawathe (right), a researcher for Facebook’s Creative Shop and marketing science teams, recently spoke about some of those uses at the Print and Digital Research Forum in London, and Facebook IQ shared his remarks…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • Brands Hit the Gas with Facebook Creative Accelerator

    … visual communication formats, like video, at a staggering rate. More than 50 percent of people on Facebook in the U.K., Brazil, South Korea, Singapore, Israel and the United Arab Emirates watch a video every day. In the Asia-Pacific region, people are spending more time creating and consuming videos, including ads. In fact, in just one year…

    David Cohen/ AllTwitterin Social Facebook- 32 readers -
  • Facebook: More than 1B Daily Video Views

    … tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…

    David Cohen/ AllFacebookin Social YouTube- 20 readers -
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