Facebook Creative Shop

  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … million 360 photos have been shared on Facebook since the feature’s June debut, with about 1 million being added to that total each week. Facebook users are searching across more than 2.5 trillion posts and conducting more than 2 billion searches each day. Facebook Lite, Facebook’s lightweight Android application for emerging markets, was used by more…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • 2016 Facebook Awards: Submissions Begin Jan. 8

    … to “further internationalize” the Facebook Awards for 2016, creative work from all countries is now eligible, with local creative executives from each region—Asia-Pacific, Europe/Middle East/Africa, Latin America and North America—serving as judges. The social network added that the judging process has been extended to three rounds in order…

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • Taking a Bite Out of Facebook Topic Data

    … Facebook introduced topic data for advertisers in March, and marketers have taken varied approaches to using the feature. Nikhil Nawathe (right), a researcher for Facebook’s Creative Shop and marketing science teams, recently spoke about some of those uses at the Print and Digital Research Forum in London, and Facebook IQ shared his remarks…

    David Cohen/ Inside Facebookin Social Facebook- 9 readers -
  • Brands Hit the Gas with Facebook Creative Accelerator

    … What do Coca-Cola in Kenya, Nestlé in India and Lifebuoy in Indonesia have in common? Those three brands represent early success stories for Creative Accelerator, which Facebook introduced in March, enabling Facebook Creative Shop to work with brand and agency partners in high-growth countries such as India, Indonesia, South Africa, Kenya…

    David Cohen/ AllTwitterin Social Facebook- 26 readers -
  • Facebook: More than 1B Daily Video Views

    … tend to watch short videos, they will watch long videos as long as the longer videos are telling good stories. As part of McDonald’s’ global World Cup campaign, for instance, the Creative Shop at Facebook (alongside OMD, ARC Sponsorship and Framestore) re-created the most spectacular moments of the day with a real-time video campaign starring…

    David Cohen/ AllFacebookin Social YouTube- 16 readers -
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