Facebook Custom Audience

  • How to Reverse Plummeting Email Engagement Rates

    It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant Tweet This!. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list.

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Facebook Brings Facebook Messenger to Websites: This Week in Social Media

    … perspective to the work that they’re doing around the globe.” Facebook “will feature a different 360 video from a cause or organization on the 360 Videos on Facebook Page.” Twitter Introduces Crashlytics and Digits for Apple TV: Twitter is “making available two developer tools, Digits and Crashlytics, available for tvOS apps.” Vimeo Rolls Out 4K…

    Social Media Examinerin Social- 20 readers -
  • 6 Unique Ways to Target Your Facebook Ads

    … visited your sales website but haven’t reached the thank-you page of your checkout process. To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on. Start by going to the Audiences section in your Facebook Ads Manager. Use…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 29 readers -
  • How to Use Targeted Facebook Ads to Promote an Event

    … your next event. How Facebook Ads Drive People Down a Marketing Funnel Marketing funnels are useful because they show how people go from hearing about your event to registering for your event. Your funnel is essentially a framework that connects content marketing, social media engagement, email marketing and ads into a functional strategy. Below…

    John Haydon/ Social Media Examinerin Social How To's- 28 readers -
  • Facebook Ads: Creative Application to Help Your Marketing

    … include in your offer. How remarketing works on Facebook Facebook came out this year with Website Custom Audiences, which are another form of retargeting or remarketing. Rick explains that you use these audiences by placing a Website Custom Audience (or remarketing) pixel on your website. The pixel tracks website visitors who are also Facebook users…

    Michael Stelzner/ Social Media Examinerin Social- 34 readers -
  • How to Schedule and Edit Facebook Posts Using Facebook

    … do you think? Are you using the Facebook Scheduled Posts option? How many days in advance do you plan your content? Tell me in the comments below. Tweet Tags: facebook, facebook custom audience, facebook marketing, facebook post, facebook scheduled post, facebook strategy, facebook target marketing, facebook targeting, facebook tip, ravi shukle …

    Social Media Examiner- 20 readers -
  • Pop the Guinness: Lessons Learned and Reflections on Public Speaking

    This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation: Taking Control #SMMW14 rocked! Lessons learned, overcoming fear and reflections on public speaking... Click To Tweet - Powered By CoSchedule Mentioned and Related Links Following are links that were either mentione ...

    Jon Loomer/ Jon Loomer Digital- 7 readers -
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