Facebook Custom Audience

  • How to Reverse Plummeting Email Engagement Rates

    It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant Tweet This!. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Facebook Brings Facebook Messenger to Websites: This Week in Social Media

    … Partner Program will focus on “three key areas of expertise on Instagram: 1) ad tech, 2) community management and 3) content marketing.” Facebook Marketing Partners Enables More Matching Capabilities With Custom Audiences: “By expanding the Custom Audience matching capabilities, marketers will see increased match rate (coverage) while maintaining the 1…

    Social Media Examinerin Social- 25 readers -
  • 6 Unique Ways to Target Your Facebook Ads

    … Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. Discover six…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 33 readers -
  • How to Use Targeted Facebook Ads to Promote an Event

    …. Doing a mini-campaign like this isn’t always necessary, but it can be effective, particularly for paid events. At this stage of the game, I suggest you use any of these Facebook ad options: boosted posts, event ads, post engagement ads or lookalike audiences. Boosting a post offers a number of ways to target your Facebook ad. I frequently…

    John Haydon/ Social Media Examinerin Social How To's- 36 readers -
  • Facebook Ads: Creative Application to Help Your Marketing

    … include in your offer. How remarketing works on Facebook Facebook came out this year with Website Custom Audiences, which are another form of retargeting or remarketing. Rick explains that you use these audiences by placing a Website Custom Audience (or remarketing) pixel on your website. The pixel tracks website visitors who are also Facebook users…

    Michael Stelzner/ Social Media Examinerin Social- 46 readers -
  • How to Schedule and Edit Facebook Posts Using Facebook

    … Do you want to save time by scheduling your Facebook posts? Do you know how to edit a post once it’s scheduled? Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change? In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you…

    Social Media Examiner- 22 readers -
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