Facebook Custom Audiences

  • A Primer On Facebook Remarketing

    … then have a foundation for future articles that will go into greater detail on each of the four areas. Customer File Customer File is an audience creation tool that allows you to upload your own customer data to Facebook and build an audience with it. While email lists are the most common form of data uploaded by advertisers to target, it’s…

    PPC Heroin Social Facebook- 10 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 19 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    … is to accelerate the generation of leads and doing the bare minimum isn’t going to work. He recently shared an article on using Lead Ads to boost Webinar Registrations. Michael is betting on Facebook heavily because of its rapid development of marketing tools, intelligence, and integrations. I think he’s onto something! Our Interview with Michael Reynolds Michael is a great public speaker, has a fantastic marketing podcast, SpinRadio. Be sure to follow him and have him speak to your next event! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    … is to accelerate the generation of leads and doing the bare minimum isn’t going to work. He recently shared an article on using Lead Ads to boost Webinar Registrations. Michael is betting on Facebook heavily because of its rapid development of marketing tools, intelligence, and integrations. I think he’s onto something! Our Interview with Michael Reynolds Michael is a great public speaker, has a fantastic marketing podcast, SpinRadio. Be sure to follow him and have him speak to your next event! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • How to Create Facebook Ads With Emails: 5 Creative Ideas

    … used Facebook ads in tandem with your email marketing? What tactics have worked best for you? Please share your thoughts in the comments below. Tips for creating Facebook ads with emails. Tags: audience segment, email, email content, email list, email marketing, email subscribers, engagement metrics, facebook, facebook ad targeting, facebook ads, facebook carousel ads, facebook cross promotion, facebook custom audiences, jd prater, lookalike audiences, target email subscribers, targeted ad delivery …

    Social Media Examinerin Social EMail Facebook How To's- 29 readers -
  • While You Weren’t Looking, Facebook Advertising Got Huge

    … a business succeeding without digital advertising in its mix. Facebook deserves the credit for its own turnaround. The company brought its advertising game to a new level last year with the release of Facebook Custom Audiences and Facebook Audience Insights, two tools that make advertising on the network a slam-dunk decision. I can target…

    Relevancein Social Facebook- 16 readers -
  • The 4-Step Approach to Effective Facebook Ad Targeting

    … answer that for you: very unlikely. But by following the first three steps, you are setting yourself up for success. You are laying the building blocks, and you’ll be happy you did! Here is how I’d prioritize targeting for closing the sale: Related Opt-in Custom Audience Related Purchase Custom Audience Facebook Fans (if built properly) Website…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
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