Facebook Custom Audiences

    • Facebook Ads: How to Create Offline Event Custom Audiences

      Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
    • Short Facebook Videos: An Experiment

      If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I encourage everyone to create videos.

      Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • 5 Rookie Facebook Ad Mistakes To Avoid.

    … Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective selection…

    Marketing Technology Blog- 17 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … Conversions and events. Your Turn Do you have value-based Lookalike Audiences? How are you using them, and what types of results are you seeing? If you don’t have them, how might you use them? Let me know in the comments below! The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • A Primer On Facebook Remarketing

    … not a question of should we have remarketing, but why don’t we have remarketing. Along those lines, Facebook has been beefing up its remarketing tools over the last year and continues to add new tools at a rapid pace. Whether it’s adding more options for customer match or targeting users depending on how they engage with your ad, Facebook has been…

    PPC Heroin Social Facebook- 13 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 73 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
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