Facebook Custom Audiences

  • Short Facebook Videos: An Experiment

    … If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Ads: How to Create Offline Event Custom Audiences

    … Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
  • 5 Rookie Facebook Ad Mistakes To Avoid.

    …, audience targeting, or ad copy can steamroll your campaign into failure. In this article, I’ll reveal the top five rookie mistakes made by businesses when running Facebook ads. If you’re making any one of these mistakes, your ads are almost certain to fail. 1. Selecting the Wrong Objective The first thing you need to understand is that Facebook ads…

    Marketing Technology Blog- 17 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available…

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • A Primer On Facebook Remarketing

    … not a question of should we have remarketing, but why don’t we have remarketing. Along those lines, Facebook has been beefing up its remarketing tools over the last year and continues to add new tools at a rapid pace. Whether it’s adding more options for customer match or targeting users depending on how they engage with your ad, Facebook has been…

    PPC Heroin Social Facebook- 13 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
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