Facebook Custom Audiences

    • Facebook Event Custom Audiences: More Targeting Power

      It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.

      Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … Conversions and events. Your Turn Do you have value-based Lookalike Audiences? How are you using them, and what types of results are you seeing? If you don’t have them, how might you use them? Let me know in the comments below! The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • A Primer On Facebook Remarketing

    December 13, 2016 Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs.

    PPC Hero- 13 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • While You Weren’t Looking, Facebook Advertising Got Huge

    … on this, read Lisa Arthur’s recent and always-entertaining blog.) Now, Facebook becomes another (albeit important) aspect of a holistic marketing approach as you track ad performance across channels, weave elements (social, mobile, email, web) across campaigns, link customer profiles with Facebook profiles and manage interactions across multiple mediums…

    Relevancein Social Facebook- 16 readers -
  • The 4-Step Approach to Effective Facebook Ad Targeting

    … with no strings attached — no sale and no opt-in required. This is how you build trust and a reputation for someone who can be respected in a certain topic. 2. Objective: Page Like What type of Facebook user is most likely to like your page? It’s typically going to be someone who already knows who you are — typically someone who has bought from you…

    Jon Loomer/ Jon Loomer Digitalin Social- 27 readers -
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