Facebook Custom Audiences

    • Facebook Ads: Create a Value-Based Lookalike Audience

      One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.

      Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • A Primer On Facebook Remarketing

    … then have a foundation for future articles that will go into greater detail on each of the four areas. Customer File Customer File is an audience creation tool that allows you to upload your own customer data to Facebook and build an audience with it. While email lists are the most common form of data uploaded by advertisers to target, it’s…

    PPC Heroin Social Facebook- 11 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 24 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 67 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 31 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • While You Weren’t Looking, Facebook Advertising Got Huge

    … a business succeeding without digital advertising in its mix. Facebook deserves the credit for its own turnaround. The company brought its advertising game to a new level last year with the release of Facebook Custom Audiences and Facebook Audience Insights, two tools that make advertising on the network a slam-dunk decision. I can target…

    Relevancein Social Facebook- 16 readers -
  • The 4-Step Approach to Effective Facebook Ad Targeting

    … answer that for you: very unlikely. But by following the first three steps, you are setting yourself up for success. You are laying the building blocks, and you’ll be happy you did! Here is how I’d prioritize targeting for closing the sale: Related Opt-in Custom Audience Related Purchase Custom Audience Facebook Fans (if built properly) Website…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
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