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I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.
… description explaining the differences between the old pixel and the new one as well as the various ways the pixel is now being used. So let’s do it… The Old Pixel(s) Note the “(s).” In the past, Facebook marketers had multiple pixels: Website Custom Audience Pixel: A single pixel used across a website or owned properties Conversion Pixels…
… something like this… Note that this looks a lot like the Website Custom Audience interface. As such, you should feel at home! There’s a reason the two processes are similar. What we are doing is very similar, too. We are trying to help Facebook determine if a user who visited our website ended up converting. Under the rule, you’ll have three options…