Facebook Custom Conversions

  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 27 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. This replaces the conversion pixels you’ve been placing on individual success pages. Custom Conversions also complement — or at least partially replace — standard events. With standard events, you adjust the Facebook pixel on particular pages…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
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