Facebook Custom Conversions

  • The Importance of the Facebook Pixel

    … an opt-in or product. That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to my success. 2. Standard Events With Standard Events, you can inject a little bit of extra code on specific pages to tell Facebook that a general type of event happened. Standard Events…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. This replaces the conversion pixels you’ve been placing on individual success pages. Custom Conversions also complement — or at least partially replace — standard events. With standard events, you adjust the Facebook pixel on particular pages…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -