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…. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…
… misunderstand these stats. They see a high number of clicks and a low CPC and assume success. But that number of clicks is bloated with many clicks that don’t mean anything, devaluing the CPC. If your goal is engagement, however, this is a good option. In that case, Facebook will show your ad to people most likely to click anywhere on your ad. You…
As an advertiser on Facebook, you need to be aware of frequency. This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. There’s no hard or fast rule on what frequency is too high for a period of time, but the fact of the matter is that you don’t want to overwhelm your audience with ads.