Facebook Daily Unique Reach

  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    … in to a specific offer for an up-sell, for example, you wouldn’t want Facebook to optimize and reach only some of those people. But you’d also probably want to control your frequency. One of the issues with Daily Unique Reach, though, was that while you wouldn’t reach the same person more than once per day, you still may reach that person every day…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -