Facebook Daily Unique Reach

  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

    As an advertiser on Facebook, you need to be aware of frequency. This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. There’s no hard or fast rule on what frequency is too high for a period of time, but the fact of the matter is that you don’t want to overwhelm your audience with ads.

    Jon Loomer/ Jon Loomer Digital- 59 readers -
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