Facebook Daily Unique Reach

  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    … on the campaign side and on the other, the ad set. But the results — in theory — shouldn’t be much different. So why is Reach objective a big deal? Frequency capping. This Isn’t Reach and Frequency Buying Type I know what you’re thinking: “Come on, man. This isn’t new. This is the Reach and Frequency buying type.” While 99.9% of advertisers (don’t quote me…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
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