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I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.
… Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant…
… If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Dynamic Product Ads…