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… Facebook Instant Articles are here, and it feels like a cross between Christmas and a funeral in the media world. Christmas because everyone gets to write a navel-gazing hot take on what this means for the future of the fourth estate; a funeral because many, including some New York Times newsroom vets, are declaring this the time of death…
Here’s what you missed while speaking in marketing acronyms and quietly wondering WTF your life has become… 3 Questions You Need to Answer Before Launching a Microsite In the second part of her microsite series, Melissa Lafsky Wall gives an outstanding overview of how to decide whether to launch a microsite or not: Even more so than other content marketing initiatives, microsites require serio.
… Instant Articles as an alternative platform to deliver a superior experience for their readers coming from Facebook—all without sacrificing ad revenue. Visibility? C’mon. If you saw how Facebook juiced autoplay videos when they first rolled out, you know that the network will give Instant Articles the royal treatment in the EdgeRank algorithm…
… the impact of the algorithm applied to your content is by seeing how many people you’ve reached and how much engagement your posts received. Tools like SumAll Facebook Analytics encompass this data into a comprehensive analytics dashboard perfect for measuring and tracking these metrics. © 2014 DK New Media. …