Facebook Engagement Custom Audiences

  • Facebook Event Custom Audiences: More Targeting Power

    … to further isolate those who responded or didn’t respond to other Events — whether associated with the current page or another page you control. Finally, these audiences allow advertisers to isolate those who engaged with their Events during a specific time period — from between the past 1 and 180 days. How to Use Facebook Event Custom Audiences…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … as a source for Lookalike Audiences. Let’s take a closer look at what I saw and what I know… Engagement on Facebook Custom Audiences When I was first given a taste of Engagement on Facebook Custom Audiences in March, I could already envision the possibilities. Before today, advertisers could create the following Engagement on Facebook Custom Audiences…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … into a remarketing black hole. Facebook Canvas Custom Audiences To fill this hole, Facebook has quietly begun to roll out Canvas Custom Audiences (it’s not clear how many advertisers have access to this or when all will have it). It’s one more addition to the Engagement on Facebook Custom Audience toolbox. Within Audiences, click the drop-down to create…

    Jon Loomer/ Jon Loomer Digital- 25 readers -