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Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.
Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change in the world of local or else a rather disappointing splash through a few familiar puddles. I’m talking about Facebook’s rebranding of its Events app as Facebook Local, or Local from Facebook (the App Store calls it both).
… in, such as shopping, food and drink and games. Their selections will be used to personalize the event recommendations they’ll see in the app. The app’s home feed allows users to browse events their friends are interested in, view updates from events they’re already connected to and more. The home feed also include links that allow users to quickly view lists…
… of followers. Remember, once they are on your fanpage, you can engage with them several times without paying going further. They are like email subscribers, however, engaging within the Facebook platform. Facebook Events Here’s a quick definition about Facebook events… “Facebook events are a great way to spread the word on upcoming events or occasions…