Facebook Experiment

  • Would you conduct this experiment on your mother?

    … I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists and Facebook, author Michael Schrage brings up an important and nuanced point worthy of discussion. One of the reasons this episode is so important and concerning…

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  • Five reasons to be freaked out by the Facebook experiment

    … Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value of a company manipulating people. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users…

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