Facebook Experiment

  • Would you conduct this experiment on your mother?

    …, he writes, is because the ethics of Internet research becomes a greater consideration as the cost of experimentation comes down: What makes today—and tomorrow —so very, very different from even a decade or five years ago is how the cost and complexity of running serious ‘large scale’ human experiments have radically declined. Marketing…

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  • Five reasons to be freaked out by the Facebook experiment

    … Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value of a company manipulating people. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users…

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