Facebook: F8

    • Facebook Spaces & the risky virtualization of retail

      During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually.

      Marketing Landin Social Facebook- 14 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    … So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me…

    Matt Mcgee/ Marketing Landin Social Facebook- 11 readers -
  • Hands on with Facebook’s AR Studio to create Snapchat-like camera effects

    … and access off-Facebook data, like a map of someone’s latest run. Facebook’s AR Studio is rolling out in a closed beta, so it will be a while until most people get their hands on it. Luckily, during its F8 developer conference in San Jose, Calif., this week, Facebook hosted a series of sessions and erected a booth to demo the software. Here is what it’s…

    Marketing Landin Social Facebook- 12 readers -
  • Live blog: Day two keynote at Facebook F8

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Danny Sullivan/ Marketing Landin Social- 5 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data. Brands that use these third-party tools to monitor their Pages’ performance will be able to see the names…

    Marketing Landin Social Facebook- 13 readers -
  • Live blog: The Facebook F8 opening keynote

    … Hello from F8, Facebook’s annual developers conference, where we’re expecting news about how Facebook Messenger will gain support for publishers to push content, for businesses to serve customers with chatbots, perhaps more support for Facebook Live video and 360 video plus news about the Oculus virtual reality platform. Need some background…

    Danny Sullivan/ Marketing Landin Social- 37 readers -
  • Facebook Plans To Open Messenger To Publishers At F8 In April

    …, according to three people familiar with the company’s plans. Facebook plans to announce the move with a number of participating publishers in April at its annual developer conference F8, the people said. A Facebook spokeswoman declined to comment. At last year’s F8, Facebook announced that it was expanding Messenger beyond a chat app to become…

    Marketing Landin Social Facebook- 27 readers -
  • Facebook F8 Will Be a Two-Day Affair In 2015

    … Facebook announced today that it’s adding a second day to its F8 developers conference, which will return to San Francisco March 25-26. The company, which rebooted the conference last April after a three-year hiatus, said it is adding the extra day because its developer community is rapidly growing. From the email announcing the dates…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 9 readers -