Facebook: F8

    • Inside chatbots’ year of growing pains: ‘We’re at an inflection point’

      A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that chatbot makers, from brands to media companies to startup ...

      Marketing Landin Social Facebook- 25 readers -
    • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

      Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction. The revamped Facebook Analytics can not only track the people who interact with a busin ...

      Marketing Landin Social Facebook- 15 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    … So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me…

    Matt Mcgee/ Marketing Landin Social Facebook- 10 readers -
  • Live blog: Day two keynote at Facebook F8

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Danny Sullivan/ Marketing Landin Social- 5 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data. Brands that use these third-party tools to monitor their Pages’ performance will be able to see the names…

    Marketing Landin Social Facebook- 13 readers -
  • Live blog: The Facebook F8 opening keynote

    … Hello from F8, Facebook’s annual developers conference, where we’re expecting news about how Facebook Messenger will gain support for publishers to push content, for businesses to serve customers with chatbots, perhaps more support for Facebook Live video and 360 video plus news about the Oculus virtual reality platform. Need some background…

    Danny Sullivan/ Marketing Landin Social- 37 readers -
  • Facebook Plans To Open Messenger To Publishers At F8 In April

    …, according to three people familiar with the company’s plans. Facebook plans to announce the move with a number of participating publishers in April at its annual developer conference F8, the people said. A Facebook spokeswoman declined to comment. At last year’s F8, Facebook announced that it was expanding Messenger beyond a chat app to become…

    Marketing Landin Social Facebook- 25 readers -
  • Facebook F8 Will Be a Two-Day Affair In 2015

    … Facebook announced today that it’s adding a second day to its F8 developers conference, which will return to San Francisco March 25-26. The company, which rebooted the conference last April after a three-year hiatus, said it is adding the extra day because its developer community is rapidly growing. From the email announcing the dates…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 9 readers -
  • Facebook: App Links Allow Deep Links Between Mobile Apps

    … Today at , Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It's also cross-platform between mobile and web content, as well as between mobile operating systems. Publishing App Link…

    Greg Sterling/ Marketing Landin Social- 8 readers -