Facebook: F8

  • Facebook Spaces & the risky virtualization of retail

    … is only limited functionality. You can use a virtual selfie stick to take a virtual photo with your virtual friends. You can sketch objects. You can take a tour of different environments. Other than that, it’s pretty much a chat room. But it made me start to think about how virtual reality could impact the retail experience — especially because…

    Marketing Landin Social Facebook- 17 readers -
  • Facebook’s F8: Everything you need to know [Podcast]

    … So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and what it means to you, your brand and/or your clients? You begin with the latest episode of our weekly podcast, Marketing Land Live. Tim Peterson and Greg Sterling were at F8 this week, and they join me…

    Matt Mcgee/ Marketing Landin Social Facebook- 15 readers -
  • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

    … to Facebook Pages and in-store sales, though the latter feature is in open beta. Using the revamped, all-in-one Facebook Analytics, a business could now track when a Page post leads people to contact the Page’s Messenger bot, leads people to visit the brand’s site, then leads people to buy a product in a brand’s brick-and-mortar store. And to up…

    Marketing Landin Social Facebook- 20 readers -
  • Live blog: Day two keynote at Facebook F8

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Danny Sullivan/ Marketing Landin Social- 5 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise Facebook grouped the five new Reactions together with “likes” when brands checked out that data using a third-party measurement dashboard. Now Facebook is ready to expose specific counts for every type…

    Marketing Landin Social Facebook- 15 readers -
  • Live blog: The Facebook F8 opening keynote

    … Hello from F8, Facebook’s annual developers conference, where we’re expecting news about how Facebook Messenger will gain support for publishers to push content, for businesses to serve customers with chatbots, perhaps more support for Facebook Live video and 360 video plus news about the Oculus virtual reality platform. Need some background…

    Danny Sullivan/ Marketing Landin Social- 42 readers -
  • Facebook Plans To Open Messenger To Publishers At F8 In April

    …, according to three people familiar with the company’s plans. Facebook plans to announce the move with a number of participating publishers in April at its annual developer conference F8, the people said. A Facebook spokeswoman declined to comment. At last year’s F8, Facebook announced that it was expanding Messenger beyond a chat app to become…

    Marketing Landin Social Facebook- 29 readers -