Facebook: Facebook Exchange

  • How Facebook turned an end-to-end ad tech strategy on its head

    … happening,” said 360i president Jared Belsky. Facebook’s strategy came into clearer view late last month when the company made several moves to consolidate its ad tech portfolio. Within days of one another, Facebook announced that it was shutting down Facebook Exchange (FBX) real-time bidding platform and publisher-centric ad-tech arm LiveRail…

    Marketing Landin Social Facebook How To's- 17 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … as well. Facebook acquired Atlas from Microsoft for an estimated $100 million in 2013. Microsoft had bought Atlas as part of a package with its then largest-ever acquisition of aQuantive (for $6 billion) in 2007. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Google Facebook- 25 readers -
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