Facebook: Facebook Exchange

  • How Facebook turned an end-to-end ad tech strategy on its head

    … Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook just doesn’t need to own it in the traditional sense. Companies like Google and Verizon’s AOL have assembled end-to-end stacks that cover just about all the ad-tech tools that an advertiser or publisher needs to buy…

    Marketing Landin Social Facebook How To's- 13 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … For the past few months we’ve been writing about how Facebook intended to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following…

    Greg Sterling/ Marketing Landin Social Google Facebook- 16 readers -
Get the top posts daily into your mailbox!