Facebook: Facebook Exchange

  • How Facebook turned an end-to-end ad tech strategy on its head

    … happening,” said 360i president Jared Belsky. Facebook’s strategy came into clearer view late last month when the company made several moves to consolidate its ad tech portfolio. Within days of one another, Facebook announced that it was shutting down Facebook Exchange (FBX) real-time bidding platform and publisher-centric ad-tech arm LiveRail…

    Marketing Landin Social Facebook How To's- 9 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … For the past few months we’ve been writing about how Facebook intended to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following…

    Greg Sterling/ Marketing Landin Social Google Facebook- 15 readers -