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  • How Facebook turned an end-to-end ad tech strategy on its head

    … happening,” said 360i president Jared Belsky. Facebook’s strategy came into clearer view late last month when the company made several moves to consolidate its ad tech portfolio. Within days of one another, Facebook announced that it was shutting down Facebook Exchange (FBX) real-time bidding platform and publisher-centric ad-tech arm LiveRail…

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