Facebook: Facebook Exchange

  • How Facebook turned an end-to-end ad tech strategy on its head

    … that strategy was stretching the company to areas that were too far afield from its core ad sales business, like enterprise software sales, and risked compromising its crown jewel: the data it has on 1.65 billion people. Now Facebook is flipping the end-to-end horizontal stack on its head. Instead of making a direct play for each part of the digital ad…

    Marketing Landin Social Facebook How To's- 17 readers -
  • Facebook Launches Atlas, Extending Reach Across The Web

    … For the past few months we’ve been writing about how Facebook intended to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following…

    Greg Sterling/ Marketing Landin Social Google Facebook- 21 readers -