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  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … uplift in revenue for each campaign, and although they knew that only 50 percent of their advertising was working, they were hard-pressed to identify which 50 percent. But there was a correlation: More advertising = more reach = more sales. It was an accepted fact. When customers could suddenly react to that advertising, like social media allows…

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