Facebook India

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that post, you can easily calculate your ROI. For quick-serve restaurants and fast-moving-consumer-goods brands, where transactions happen offline and digital advertising budgets are dwarfed by offline advertising and sponsorships, attributing spend on social media to sales is virtually impossible–no matter how much data you can access. It’s…

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