Facebook: Insights

  • Facebook exposes Page posts’ Reaction counts through new API

    … track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise Facebook grouped the five new Reactions together with “likes” when brands checked out that data using a third-party measurement dashboard. Now Facebook is ready to expose specific counts for every type…

    Marketing Landin Social Facebook- 11 readers -