Facebook: Insights

  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are. In late February Facebook officially rolled out a set of emojis called Reactions so that people could be more specific than the like button allows about how a post made them feel. Problem was, if brands wanted to keep…

    Marketing Landin Social Facebook- 12 readers -