Facebook: Insights

  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 15 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise Facebook grouped the five new Reactions together with “likes” when brands checked out that data using a third-party measurement dashboard. Now Facebook is ready to expose specific counts for every type…

    Marketing Landin Social Facebook- 12 readers -
  • How to see who has shared your content on Facebook

    Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free. Well, you can! The technique is simple — search for the URL of your content on Facebook, using an iPhone. This won’t work on tablets, desktop or with Android, that I’ve seen.

    Danny Sullivan/ Marketing Land- 11 readers -
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