Facebook: Insights

  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 23 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data. Brands that use these third-party tools to monitor their Pages’ performance will be able to see the names…

    Marketing Landin Social Facebook- 15 readers -