Facebook: Insights

  • Facebook discloses new measurement errors, continues to hone its math

    …. And it’s one that may not subside until Facebook allows independent firms to directly measure these previously faulty stats, rather than relying on Facebook for the raw, corrected data. Okay, now for the details of what’s up with Facebook’s math this time. Inconsistent engagement stats for off-Facebook links Facebook’s Graph API and mobile app report…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data. Brands that use these third-party tools to monitor their Pages’ performance will be able to see the names…

    Marketing Landin Social Facebook- 12 readers -