Facebook: Insights

  • Facebook changes some measurements for Pages’ organic videos

    … watching each video received. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 24 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … of Reaction on their posts when brands access that data through a third-party dashboard. On Tuesday during its F8 developer conference, Facebook introduced a Reactions API that would let those dashboards request the Reactions-specific data. Brands that use these third-party tools to monitor their Pages’ performance will be able to see the names…

    Marketing Landin Social Facebook- 15 readers -
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