Facebook: Insights

  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 24 readers -
  • Facebook exposes Page posts’ Reaction counts through new API

    … track of how many people clicked “haha” or “wow” on a post, they had to do so manually or use Facebook’s own Page Insights analytics tool. Otherwise Facebook grouped the five new Reactions together with “likes” when brands checked out that data using a third-party measurement dashboard. Now Facebook is ready to expose specific counts for every type…

    Marketing Landin Social Facebook- 15 readers -
  • How to see who has shared your content on Facebook

    Wouldn’t it be nice if you could easily see all the people mentioning your article, story or other content on Facebook, for free. Well, you can! The technique is simple — search for the URL of your content on Facebook, using an iPhone. This won’t work on tablets, desktop or with Android, that I’ve seen.

    Danny Sullivan/ Marketing Land- 13 readers -
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