Facebook: Instagram

    • Instagram ads can now link to brands’ Messenger accounts, bots

      Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads to Instagram follows their rollout to Faceb ...

      Marketing Landin Social Facebook- 28 readers -
    • Instagram Stories daily audience hits 250M, adds live Story replays

      Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also means that Stories’ daily audience growth has picked up its pace as Snapchat’s own daily audience ...

      Marketing Landin Social Facebook- 15 readers -
  • The most important thing to know about Facebook’s ad load problem

    … Facebook has been doing for years to reduce the pressure to up the ratio of ads to organic posts in people’s feeds in order to up its ad revenue. A few years ago it started diverting ads out to other publishers’ properties through its Audience Network ad network. Then it started sending them to Instagram. Then to Facebook Groups. Instagram Stories…

    Marketing Landin Social Facebook- 27 readers -
  • Instagram Stories tops 200M daily users, now bigger than Snapchat

    … Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016, though that figure may…

    Marketing Landin Social Facebook- 22 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason…

    Marketing Landin Social Facebook- 26 readers -
  • Instagram opens shoppable organic posts to more businesses in the US

    … Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds. After testing shoppable organic posts with 20 brands since November 2016, Instagram is opening up the feature so that more businesses in the US can augment their photos with product information and links to buy…

    Marketing Landin Social- 29 readers -
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