Facebook: Instagram

  • Instagram’s carousel format can now include more posts, be used outside of ads

    Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced on Wednesday. As the update rolls out to iOS and Android users over the next few weeks, advertisers and regular accounts will be able to pick up to 10 photos and videos to include ...

    Marketing Land- 12 readers -
  • Instagram’s web footprint surpassed Twitter’s in 2016

    … Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites. At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured…

    Marketing Landin Social Twitter- 20 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … that it will soon hit a ceiling. While Facebook may not be able to stuff any more ads between organic posts in people’s feeds, it has started stuffing ads within those organic posts: the mid-roll ads it has begun inserting in live and non-live videos. Facebook CEO Mark Zuckerberg kicked off Wednesday’s call by calling video “a mega-trend on the same…

    Marketing Landin Social Facebook- 20 readers -
  • Instagram accounted for 70% of GQ’s social revenue last year

    … Instagram’s parent company Facebook. Last year Instagram accounted for roughly 7 percent of GQ’s total digital revenue and 70 percent of its revenue from social platforms, which also included Facebook and Snapchat. “Two years ago we really decided that Instagram was a platform we wanted to go all-in on because it plays to all of GQ’s historical strengths…

    Marketing Landin Social Facebook- 27 readers -
  • Instagram will show ads to the 150 million people viewing Stories daily

    … Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours. That’s 50…

    Marketing Landin Social Facebook- 31 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 22 readers -
  • Instagram Story links get 15-25% swipe-through rates for brands, publishers

    … Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites…

    Marketing Landin Social- 13 readers -
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