Facebook: Instagram

  • 8 key steps for a successful Instagram takeover

    … related content on your feed and go through your Instagram stories. Take two weeks to inform your audience about the takeover to generate buzz about it and create enough interest to draw the attention of your audience. 7. Promote the Instagram takeover on other social media platforms Get more exposure for the takeover and promote it on Facebook…

    Marketing Landin Social- 15 readers -
  • 2017: The year in social marketing so far

    … for the first time — Instagram revealed that more people were using Instagram Stories daily than Snapchat. Then in June, a month after Snapchat said that its daily audience growth had rebounded by 5 percent from Q4 2016 to Q1 2017, Instagram announced that Stories’ daily audience had grown by 25 percent from April to June. Facebook rolled out mid-roll ads…

    Marketing Landin Facebook Twitter- 26 readers -
  • Instagram Stories daily audience hits 250M, adds live Story replays

    … Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also means that Stories’ daily audience growth has picked up its pace…

    Marketing Landin Social Facebook- 17 readers -
  • Instagram’s direct-response Story ads are available for self-serve buys

    Publishers have shown that people viewing Instagram Stories are willing to swipe up to visit a site. Now it’s time to see if that’s also the case for advertisers. Instagram has officially started selling ads that can appear within people’s Stories feed and link to a brand’s site or app-install page in Apple’s or Google’s app stores.

    Marketing Land- 16 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 30 readers -
  • The most important thing to know about Facebook’s ad load problem

    … For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017…

    Marketing Landin Social Facebook- 30 readers -
  • Instagram Stories tops 200M daily users, now bigger than Snapchat

    … Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016, though that figure may…

    Marketing Landin Social Facebook- 25 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago…

    Marketing Landin Social Facebook- 28 readers -
  • Instagram opens shoppable organic posts to more businesses in the US

    … Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds. After testing shoppable organic posts with 20 brands since November 2016, Instagram is opening up the feature so that more businesses in the US can augment their photos with product information and links to buy…

    Marketing Landin Social- 31 readers -
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