Facebook: Instagram

    • Instagram accounted for 70% of GQ’s social revenue last year

      Instagram contributed 7 percent of GQ’s total digital revenue in 2016. Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company Facebook.

      Marketing Landin Social Facebook- 23 readers -
    • 2016: The Year in Social Media

      Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

      Marketing Landin Social Facebook Twitter- 17 readers -
  • Instagram Story links get 15-25% swipe-through rates for brands, publishers

    … Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites…

    Marketing Landin Social- 12 readers -
  • Instagram Stories get better with new features

    … Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang. With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story…

    Marketing Landin Social- 9 readers -
  • The future of Instagram is spam

    … switched those numbers around, you would probably see better ROI for your social media efforts. Brands have to stop thinking of Instagram as a secondary social channel and dig deep into the analytics for both Twitter and Instagram efforts. You might be surprised at what you find. Measuring impact Instagram is ripe for experimentation. Brands need…

    Marketing Landin Social- 10 readers -
  • Snapchat copies two of Instagram’s features, adds World Lenses

    … It’s Snapchat’s turn to copy Instagram. On Tuesday Snapchat updated its Stories product — the one Instagram copied in August — with the ability to *finally* rewind through Stories, which has been possible on Instagram but not on Snapchat. If that seems like a minor adjustment, then you haven’t come close to throwing your phone at the wall…

    Marketing Landin Social- 10 readers -
  • Instagram tests shopping outside of ads with 20 retailers in the U.S.

    … a shopping outlet. So is Facebook. And Google. And Pinterest. And Twitter. And that’s great for retailers who see an opportunity to make their marketing channels work better as sales vehicles. “It makes it a really exciting opportunity to turn Instagram on the organic side from an engagement channel to a direct selling channel,” said JackThreads…

    Marketing Landin Social Facebook- 9 readers -
  • Instagram highlights Stories on Explore tab to boost viewership

    … Instagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of Snapchat Stories. Unlike the Stories found atop Instagram’s main feed, the ones featured atop the Explore tab will be curated from people that you don’t already follow on Instagram. Instagram will curate these…

    Marketing Landin Social- 6 readers -
  • Navigating the new waters of live content

    … Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours. You can edit photos and videos…

    Marketing Landin Social Content Facebook- 9 readers -
  • What marketers can learn from governments on social

    … from Facebook, Twitter, YouTube, Instagram and Pinterest from a collection of countries (USA, France, Canada, UK, Australia, Germany) to find high-level patterns and superstars creating great content. Governments on Facebook Let’s first look at media usage compared to some of the leading brands in the industry. Government accounts use a good…

    Marketing Landin Social Facebook Twitter- 11 readers -
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