Facebook: Instagram

    • Instagram Stories tops 200M daily users, now bigger than Snapchat

      Eight months after Instagram copied Snapchat’s Stories, Instagram’s clone is officially bigger than Snapchat. Every day, more than 200 million people use Instagram Stories, the Facebook-owned photo-and-video app announced on Thursday. By comparison, Snapchat averaged 158 million daily users in the fourth quarter of 2016, though that figure may have grown since the app’s pare ...

      Marketing Landin Social Facebook- 20 readers -
  • Instagram now has more than 1M advertisers, doubling in past 6 months

    … It has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence. Instagram now has more than 1 million monthly active advertisers, the company announced on Wednesday. That’s five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago…

    Marketing Landin Social Facebook- 19 readers -
  • Instagram opens shoppable organic posts to more businesses in the US

    … Now more marketers can set up shop on Instagram without cutting the Facebook-owned photo-and-video app a share of the proceeds. After testing shoppable organic posts with 20 brands since November 2016, Instagram is opening up the feature so that more businesses in the US can augment their photos with product information and links to buy…

    Marketing Landin Social- 28 readers -
  • Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management

    … From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads. The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform…

    Marketing Landin Social Facebook- 18 readers -
  • Instagram’s web footprint surpassed Twitter’s in 2016

    … Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites. At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured…

    Marketing Landin Social Twitter- 21 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … Facebook’s, “but it’s much smaller,” said Facebook CFO David Wehner, during the company’s earnings call on Wednesday. “The ad load opportunities are higher on Instagram because Instagram is at a lower ad load than Facebook. So there is an opportunity for us to continue to grow ad load on Instagram probably beyond, you know, in a longer time frame than…

    Marketing Landin Social Facebook- 24 readers -
  • Instagram accounted for 70% of GQ’s social revenue last year

    … Instagram’s parent company Facebook. Last year Instagram accounted for roughly 7 percent of GQ’s total digital revenue and 70 percent of its revenue from social platforms, which also included Facebook and Snapchat. “Two years ago we really decided that Instagram was a platform we wanted to go all-in on because it plays to all of GQ’s historical strengths…

    Marketing Landin Social Facebook- 28 readers -
  • Instagram will show ads to the 150 million people viewing Stories daily

    … Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours. That’s 50…

    Marketing Landin Social Facebook- 33 readers -
  • 2016: The Year in Social Media

    …, which further ramped up its rivalry with Facebook by rolling out YouTube Community. The year Snapchat became Snap Inc. At the same time as Snapchat unveiled a new toy, the company behind it showed it’s not toying around. Snapchat the company rebranded as Snap Inc., which makes Snapchat the app as well as a pair of sunglasses that can record video…

    Marketing Landin Social Facebook Twitter- 25 readers -
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