Facebook: Instagram

    • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

      For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news feeds sometime around the middle of 2017. The company has made this warning because its ad revenue growth will likely slow as a result. Facebook has options to alleviate the ad load pressure, like pushing more ads on Instagram, Messenger, A ...

      Marketing Landin Social Facebook- 18 readers -
    • Instagram’s web footprint surpassed Twitter’s in 2016

      Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites. At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured its social widgets, like follow buttons.

      Marketing Landin Social Twitter- 17 readers -
  • Instagram accounted for 70% of GQ’s social revenue last year

    … Hofman. And GQ has already started using links in Instagram Stories to drive traffic for advertisers. Over the holidays GQ produced its “first shoppable Story” for Michael Kors that linked to items featured in the Story, said Lockett. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital…

    Marketing Landin Social Facebook- 26 readers -
  • Instagram will show ads to the 150 million people viewing Stories daily

    … Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue. Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours. That’s 50…

    Marketing Landin Social Facebook- 29 readers -
  • 2016: The Year in Social Media

    …, unforgettable year. Here’s what I’ll remember most. The year of fake news If on the internet no one knows you’re a dog, on Facebook no one knows if you’re lying. The social network got slammed for serving as a vessel for fake election news. How much that spread of falsehoods influenced the U.S. electorate is anyone’s guess; how much it has impacted Facebook’s…

    Marketing Landin Social Facebook Twitter- 19 readers -
  • Instagram Story links get 15-25% swipe-through rates for brands, publishers

    … Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook. For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites…

    Marketing Landin Social- 13 readers -
  • Instagram Stories get better with new features

    … Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang. With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story…

    Marketing Landin Social- 10 readers -
  • The future of Instagram is spam

    … switched those numbers around, you would probably see better ROI for your social media efforts. Brands have to stop thinking of Instagram as a secondary social channel and dig deep into the analytics for both Twitter and Instagram efforts. You might be surprised at what you find. Measuring impact Instagram is ripe for experimentation. Brands need…

    Marketing Landin Social- 11 readers -
  • Snapchat copies two of Instagram’s features, adds World Lenses

    …. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad…

    Marketing Landin Social- 12 readers -
  • Instagram tests shopping outside of ads with 20 retailers in the U.S.

    … a shopping outlet. So is Facebook. And Google. And Pinterest. And Twitter. And that’s great for retailers who see an opportunity to make their marketing channels work better as sales vehicles. “It makes it a really exciting opportunity to turn Instagram on the organic side from an engagement channel to a direct selling channel,” said JackThreads…

    Marketing Landin Social Facebook- 10 readers -
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