Facebook: Instagram

  • Instagram Stories get better with new features

    … Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang. With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story…

    Marketing Landin Social- 9 readers -
  • Instagram tests shopping outside of ads with 20 retailers in the U.S.

    … a shopping outlet. So is Facebook. And Google. And Pinterest. And Twitter. And that’s great for retailers who see an opportunity to make their marketing channels work better as sales vehicles. “It makes it a really exciting opportunity to turn Instagram on the organic side from an engagement channel to a direct selling channel,” said JackThreads…

    Marketing Landin Social Facebook- 9 readers -
  • Instagram highlights Stories on Explore tab to boost viewership

    … Instagram has started displaying Stories atop the Explore tab in a bid to get more people to tune into its two-month-old clone of Snapchat Stories. Unlike the Stories found atop Instagram’s main feed, the ones featured atop the Explore tab will be curated from people that you don’t already follow on Instagram. Instagram will curate these…

    Marketing Landin Social- 6 readers -
  • Navigating the new waters of live content

    … by drawing on them, adding text or stickers, and even adding filters. Sound familiar, Snapchat users? With multiple platforms offering live content features (and some being so similar), where should brands focus their resources? As you can’t stream from multiple platforms at once on a single device, do brands now need to set up separate devices…

    Marketing Landin Social Content Facebook- 8 readers -
  • What marketers can learn from governments on social

    … from Facebook, Twitter, YouTube, Instagram and Pinterest from a collection of countries (USA, France, Canada, UK, Australia, Germany) to find high-level patterns and superstars creating great content. Governments on Facebook Let’s first look at media usage compared to some of the leading brands in the industry. Government accounts use a good…

    Marketing Landin Social Facebook Twitter- 10 readers -
  • Instagram now has more than 500,000 active advertisers

    A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

    Marketing Land- 11 readers -
  • Instagram adds the ability to hide offensive & inappropriate comments

    … The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide…

    Greg Finn/ Marketing Landin Social- 8 readers -
  • How social is revealing a new world for the travel industry

    If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re not alone. As the summer winds down, so does the busiest time of the year for travelers, airlines and hotels. But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months trying their best to attract and engage an a ...

    Marketing Land- 8 readers -
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