Facebook: Instagram

  • Instagram highlights Stories on Explore tab to boost viewership

    … Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu…

    Marketing Landin Social- 5 readers -
  • What marketers can learn from governments on social

    As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own historical performance, watching top performers in the industry and staying on top of the latest trends are commonplace for any marketer worth their latest budget. But sometimes inspiration comes from unexpected sources.

    Marketing Land- 10 readers -
  • Instagram now has more than 500,000 active advertisers

    A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

    Marketing Land- 9 readers -
  • Instagram adds the ability to hide offensive & inappropriate comments

    … The internet is a beautiful beast that has brought about connectivity, information, and far to much to list in a single post. For all the good, it has also spawned anonymous commenting, an opportunity that many times can cultivate inappropriate commentary, abuse and negativity. Today Instagram has released a new filter that allows users to hide…

    Greg Finn/ Marketing Landin Social- 8 readers -
  • How social is revealing a new world for the travel industry

    … a tweet to a brand and hoping for a note back are over. Today, consumers demand a quick response and resolution to their issues via social media. Last year, I wrote a Marketing Land article on the rise of 1:1 marketing. When running the numbers for 2015, I saw the percentage of brands’ Twitter content written to single individuals steadily…

    Marketing Landin Social Twitter How To's- 6 readers -
  • Report: Video ads on Instagram are more common and getting longer

    … by Shopping, Entertainment, Social Networking and “Lifestyle” in that order. Below is a comparison of the top mobile advertisers on Facebook, Instagram and Pinterest. This set of findings is the most striking of the report. On Facebook the top advertisers almost entirely games. On Instagram there’s a mix of games, shopping and entertainment…

    Greg Sterling/ Marketing Land- 13 readers -
  • Instagram is now copying Snapchat’s Live Stories with events video channels

    … For the second time this month, Instagram is rolling out its own version of one of Snapchat’s most popular features. This time that feature is Snapchat’s Live Stories, which are channels appearing in its Discover tab that collect videos and photos people publicly post from live events. On Tuesday Instagram announced a new feature called events…

    Marketing Landin Facebook- 5 readers -
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