Facebook: Instagram

  • How media companies are creating episodic series for Instagram Stories

    … At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook-owned Instagram. Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else…

    Marketing Landin Social- 22 readers -
  • 8 key steps for a successful Instagram takeover

    … related content on your feed and go through your Instagram stories. Take two weeks to inform your audience about the takeover to generate buzz about it and create enough interest to draw the attention of your audience. 7. Promote the Instagram takeover on other social media platforms Get more exposure for the takeover and promote it on Facebook…

    Marketing Landin Social- 15 readers -
  • 2017: The year in social marketing so far

    … The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original…

    Marketing Landin Facebook Twitter- 28 readers -
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