Facebook: Instant Articles

  • Facebook will rank links to slow-loading pages lower in people’s news feeds

    Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from its mobile app and will use that estimate when ranking how high or low a link to that page ...

    Marketing Land- 27 readers -
  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 16 readers -