Facebook: Instant Articles

  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 16 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 21 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    …, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites. To help myself and anyone else keep…

    Marketing Landin Social Facebook- 19 readers -
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