Facebook: Instant Articles

  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 15 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 18 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    …, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites. To help myself and anyone else keep…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 8 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Marketing Land- 6 readers -
  • Facebook brings its brand-friendly video ads to its ad network

    … within an Instant Article, Facebook’s proprietary mobile article format. Reading blocks of text then coming across a video ad doesn’t seem to be very native, definitely not like encountering one while already watching a video. And that’s counter to Audience Network’s emphasis on ads appearing natively in apps and sites. Vogel said he didn’t have…

    Marketing Landin Social Facebook- 17 readers -
  • Distributed publishers face the third-party measurement question

    …, president of PopSugar Studios. Publishers like Mic and Vox Media have to grapple with not only evaluating their video content but also more traditional text-based content that can live on their own sites, in Apple’s News app or on Facebook through its Instant Articles format. So they’ve also opted to find a way to normalize those measurements. Vox…

    Marketing Landin Facebook- 16 readers -
  • Apple News quietly opens up to smaller content publishers

    … Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app. Although expected, the move may be prompted by Apple’s desire to build up content and interest in the app as Facebook and Google accelerate their competing efforts. Some smaller publishers and bloggers…

    Greg Sterling/ Marketing Landin Content- 17 readers -
  • Facebook’s Instant Articles open up to brands through Steller

    … Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened up Instant Articles…

    Marketing Landin Facebook- 16 readers -