Facebook: Instant Articles

    • Facebook will let publishers show more ads in Instant Articles

      Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers a little more flexibility and co ...

      Marketing Landin Social- 12 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 15 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 8 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Marketing Land- 6 readers -
  • Facebook brings its brand-friendly video ads to its ad network

    … If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. And it’s bringing that ad network…

    Marketing Landin Social Facebook- 15 readers -
  • Distributed publishers face the third-party measurement question

    … and advertisers may soon need to address. Publishers are increasingly distributing their content — and the content they create for advertisers — outside of their own walls, including on Facebook, YouTube, Snapchat, Apple News and soon Facebook Messenger. That “distributed publishing” means the potential for more people to see their and their advertisers…

    Marketing Landin Facebook- 13 readers -
  • Apple News quietly opens up to smaller content publishers

    … Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app. Although expected, the move may be prompted by Apple’s desire to build up content and interest in the app as Facebook and Google accelerate their competing efforts. Some smaller publishers and bloggers…

    Greg Sterling/ Marketing Landin Content- 17 readers -
  • Facebook’s Instant Articles open up to brands through Steller

    … Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened up Instant Articles…

    Marketing Landin Facebook- 16 readers -