Facebook: Instant Articles

  • Facebook’s latest measurement error undercounted Instant Articles traffic

    …-party firms to directly measure the performance of their ads and content, as DigitasLBi exec Jeanne Bright discussed in this week’s episode of the Marketing Land Live podcast. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising…

    Marketing Landin Facebook- 15 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    …, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites. To help myself and anyone else keep…

    Marketing Landin Social Facebook- 15 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 8 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you. See all the dates and locations. …

    Marketing Land- 6 readers -
  • Facebook brings its brand-friendly video ads to its ad network

    … within an Instant Article, Facebook’s proprietary mobile article format. Reading blocks of text then coming across a video ad doesn’t seem to be very native, definitely not like encountering one while already watching a video. And that’s counter to Audience Network’s emphasis on ads appearing natively in apps and sites. Vogel said he didn’t have…

    Marketing Landin Social Facebook- 14 readers -
  • Distributed publishers face the third-party measurement question

    … and advertisers may soon need to address. Publishers are increasingly distributing their content — and the content they create for advertisers — outside of their own walls, including on Facebook, YouTube, Snapchat, Apple News and soon Facebook Messenger. That “distributed publishing” means the potential for more people to see their and their advertisers…

    Marketing Landin Facebook- 13 readers -
  • Apple News quietly opens up to smaller content publishers

    … Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app. Although expected, the move may be prompted by Apple’s desire to build up content and interest in the app as Facebook and Google accelerate their competing efforts. Some smaller publishers and bloggers…

    Greg Sterling/ Marketing Landin Content- 15 readers -
  • Facebook’s Instant Articles open up to brands through Steller

    … Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened up Instant Articles…

    Marketing Landin Facebook- 16 readers -
  • Facebook Adds Email Sign-Up Forms To Instant Articles

    Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of these forms when checking out an Instant Article on The New York Times’ Facebook page on Wednesday. The email sign-ups appear to be a way for publishers to own some of the audience they’r ...

    Marketing Land- 6 readers -
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