Facebook: Instant Articles

  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 15 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 7 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Marketing Land- 6 readers -
  • Facebook brings its brand-friendly video ads to its ad network

    … within an Instant Article, Facebook’s proprietary mobile article format. Reading blocks of text then coming across a video ad doesn’t seem to be very native, definitely not like encountering one while already watching a video. And that’s counter to Audience Network’s emphasis on ads appearing natively in apps and sites. Vogel said he didn’t have…

    Marketing Landin Social Facebook- 14 readers -
  • Distributed publishers face the third-party measurement question

    …, president of PopSugar Studios. Publishers like Mic and Vox Media have to grapple with not only evaluating their video content but also more traditional text-based content that can live on their own sites, in Apple’s News app or on Facebook through its Instant Articles format. So they’ve also opted to find a way to normalize those measurements. Vox…

    Marketing Landin Facebook- 12 readers -
  • Apple News quietly opens up to smaller content publishers

    … received notice that they could “upgrade” to Apple News format for iOS. Participating in Apple News provides publishers access to a potentially large audience, which Apple has said exceeds 40 million. It also provides measurement tools and monetization through iAd: Monetization of Apple News Format content is made simple with iAd, Apple’s advertising…

    Greg Sterling/ Marketing Landin Content- 14 readers -
  • Facebook’s Instant Articles open up to brands through Steller

    … Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened up Instant Articles…

    Marketing Landin Facebook- 15 readers -
  • Facebook Adds Email Sign-Up Forms To Instant Articles

    … Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of these forms when checking out an Instant Article on The New York Times’ Facebook page on Wednesday. The email sign-ups appear to be a way for publishers…

    Marketing Landin Social EMail- 4 readers -
  • Facebook Rolls Out Instant Articles To All Publishers

    … for smaller publishers without the server and network resources larger publishers have), Facebook is aware that the user experience is diminished when a user tries to consume content off-site, only to have the page load slowly. By offering Instant Articles to everyone, Facebook solves a pain point affecting all users. Instant Articles also…

    Marketing Landin Social- 19 readers -