Facebook: Instant Articles

    • Facebook will rank links to slow-loading pages lower in people’s news feeds

      Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from its mobile app and will use that estimate when ranking how high or low a link to that page ...

      Marketing Landin Social Facebook- 24 readers -
  • Facebook plans to start testing Instant Article subscriptions as soon as October

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social network, the head of Facebook’ ...

    Marketing Land- 15 readers -
  • Facebook will let publishers show more ads in Instant Articles

    … Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides. A newly announced set of updates to Instant Articles give publishers…

    Marketing Landin Social- 16 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 21 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math.

    Marketing Land- 19 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 12 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you…

    Marketing Land- 6 readers -
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