Facebook: Instant Articles

  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 7 readers -
  • Marketing Land now offering Instant Articles on Facebook

    … Attend Our Conferences Are you a social marketing pro? The Premier Social Media Marketing Conference Is Coming To Seattle, June 20-21. Learn more about SocialPro! Check out the agenda SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Registration is now open! Or attend an SMX near you. See all the dates and locations. …

    Marketing Land- 6 readers -
  • Facebook brings its brand-friendly video ads to its ad network

    … within an Instant Article, Facebook’s proprietary mobile article format. Reading blocks of text then coming across a video ad doesn’t seem to be very native, definitely not like encountering one while already watching a video. And that’s counter to Audience Network’s emphasis on ads appearing natively in apps and sites. Vogel said he didn’t have…

    Marketing Landin Social Facebook- 13 readers -
  • Distributed publishers face the third-party measurement question

    … If a publisher posts a video it produced for an advertiser to Facebook, does anyone see it? Of course they do, just look at the viewership figures Facebook posts below each video. But if a third-party measurement firm like ComScore or Nielsen can independently audit those views, do they actually count? It’s a question that publishers…

    Marketing Landin Facebook- 10 readers -
  • Apple News quietly opens up to smaller content publishers

    … platform. Keep 100 percent of the revenue from the ads you sell, and 70 percent when iAd sells ads for you. Google recently launched AMP in mobile search results. Facebook recently expanded access to Instant Articles to brands as well as media companies. It rolled out the platform to all publishers in February. Each of these formats is intended…

    Greg Sterling/ Marketing Landin Content- 13 readers -
  • Facebook’s Instant Articles open up to brands through Steller

    … Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access. Facebook has opened up Instant Articles…

    Marketing Landin Facebook- 14 readers -
  • Facebook Adds Email Sign-Up Forms To Instant Articles

    … Facebook has started letting publishers include email sign-up forms in their Instant Articles. Digiday first reported the news earlier on Wednesday. Marketing Land came across an example of these forms when checking out an Instant Article on The New York Times’ Facebook page on Wednesday. The email sign-ups appear to be a way for publishers…

    Marketing Landin Social EMail- 4 readers -
  • Facebook Rolls Out Instant Articles To All Publishers

    In just a few months, everyone can become a Facebook publisher. The company announced that on April 12th, any publisher can host content directly on the social network. The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media experience with fast load times.

    Marketing Land- 19 readers -
  • Facebook Rolls Out Instant Articles For All Android Users

    … Facebook today took the next step toward a full rollout of Instant Articles, announcing that the fast-loading format is now available to people using Android devices. The Android launch comes nearly two months after the launch on iOS, and gives publishers with access to the format access to nearly all of the 1.39 billion people who log onto…

    Martin Beck/ Marketing Landin Social Facebook- 8 readers -