Facebook Iq

  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed…

    AllTwitter- 17 readers -
  • Facebook Debuts Several Ad Products, New Features at Cannes Lions

    …. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL. The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content. Readers: What are your thoughts on Facebook’s ad product announcements from Cannes Lions? …

    David Cohen/ AllTwitterin Social Mobile Facebook- 19 readers -
  • Anticipation Builds for 2016 Summer Olympic Games (Infographic)

    … By David Cohen on Jun. 1, 2016 - 5:00 PM The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug. 5, and according to a recent survey by Facebook IQ, fans are excited. ‘Facebook IQ polled 14,731 people between the ages of 18 and 55, across 17 countries, and its findings included: 72 percent of respondents are enthusiastic…

    David Cohen/ AllFacebookin Facebook- 16 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … respondent shared the story of Squeak and Quackers: “The last time I saw my boyfriend, we shared (an egg-shaped candy with) two small duckling figures. Mine was dubbed Squeak, his is Quackers. We take photos of our respective figurines in various locations … and send them to each other via private WhatsApp or Messenger. All you need is love … and tech…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Mobile’s Role in Booking Short Trips (Infographic)

    … By David Cohen on Feb. 10, 2016 - 9:00 AM Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ. GfK analyzed the purchase paths of some 2,000 adults 18 and over in the Netherlands and Sweden who had…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    … the new normal, brands should ensure that shoppers’ online experiences are as smooth as their brick-and-mortar experiences and equally as enjoyable. Don’t underestimate the impact of mobile: Viewing the path to purchase through separate channels—mobile versus desktop versus offline—doesn’t reflect the way the world is changing. The rise in m-commerce…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Facebook, Millennials and Money (Infographic)

    … money. Put mobile at the center of your multichannel ecosystem. Whether you focus on enhancing your application or mobile site, blending your mobile and in-branch experiences or rewarding millennials for their loyalty, make sure you’re giving millennials a reason to stay close on mobile—and do it visually.…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Mobile Devices Play Major Role for Car Shoppers (Infographic)

    … Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process. The study, conducted by Ipsos MediaCT, found that 71 percent of respondents used their mobile devices during the process of purchasing vehicles, and 58 percent said that in the future…

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Setting Up TV Ads With Facebook Ads (Study)

    … appeal: Mobile is a compelling advertising platform for marketers. In previously published neuromarketing research commissioned by Facebook, we found that, overall, people were more attentive and tended to feel more positively toward information presented on a smartphone than on a TV. Within this study, cross-channel campaigns first primed…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic