Facebook Iq

  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms…

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed…

    AllTwitter- 14 readers -
  • Anticipation Builds for 2016 Summer Olympic Games (Infographic)

    … the Games via mobile devices. 44 percent of U.S. respondents intend to do so, and 51 percent said they will watch highlights on mobile devices. About one-third of respondents said they will follow Olympics-related news and conversations on Facebook, and roughly the same percentage will watch related videos on the social network. Millennials who…

    David Cohen/ AllFacebookin Facebook- 15 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … Does technology drive people further apart or pull them closer together? The latter is true, according to a recent study by Facebook IQ. The social network’s research arm surveyed users in Nigeria, South Korea, the U.K. and the U.S. and consulted with experts and influencers to help determine how technology helps people “create new…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Mobile’s Role in Booking Short Trips (Infographic)

    … By David Cohen on Feb. 10, 2016 - 9:00 AM Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ. GfK analyzed the purchase paths of some 2,000 adults 18 and over in the Netherlands and Sweden who had…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    … researched product ratings or reviews prior to offline purchases did so via mobile devices, while 36 percent used those devices to compare prices and 51 percent researched products while in-store. What reasons motivated respondents who preferred to purchase in-store or via desktop or laptop? GfK found that: 56 percent find it easier to see all available…

    David Cohen/ AllFacebookin Social- 13 readers -
  • Facebook, Millennials and Money (Infographic)

    … money. Put mobile at the center of your multichannel ecosystem. Whether you focus on enhancing your application or mobile site, blending your mobile and in-branch experiences or rewarding millennials for their loyalty, make sure you’re giving millennials a reason to stay close on mobile—and do it visually.…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Mobile Devices Play Major Role for Car Shoppers (Infographic)

    … mobile-first auto consumers when they are doing their research and before they make up their minds, providing information in bite-sized, highly visual formats like video. Optimize for mobile: Mobile-first auto consumers use both mobile sites and applications to conduct their vehicle research, finding advantages and weaknesses in each. Brands…

    David Cohen/ AllTwitterin Facebook- 12 readers -
  • Setting Up TV Ads With Facebook Ads (Study)

    … How do consumers respond to television ads that they have already seen, either on Facebook or on TV? Facebook IQ commissioned a study by neuromarketing agency Neuro-Insight to answer those questions. Neuro-Insight divided a group of 100 U.S. Facebook users between the ages of 21 and 54 into two groups. One group watched a TV show with ads…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Holiday Shopping Goes Even More Mobile (Infographic)

    … “Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last. Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season. Readers: How large of a role did mobile play in your holiday shopping this season? …

    David Cohen/ AllTwitter- 7 readers -
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