Facebook Iq

  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed…

    AllTwitter- 21 readers -
  • Anticipation Builds for 2016 Summer Olympic Games (Infographic)

    … By David Cohen on Jun. 1, 2016 - 5:00 PM The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug. 5, and according to a recent survey by Facebook IQ, fans are excited. ‘Facebook IQ polled 14,731 people between the ages of 18 and 55, across 17 countries, and its findings included: 72 percent of respondents are enthusiastic…

    David Cohen/ AllFacebookin Facebook- 18 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … Does technology drive people further apart or pull them closer together? The latter is true, according to a recent study by Facebook IQ. The social network’s research arm surveyed users in Nigeria, South Korea, the U.K. and the U.S. and consulted with experts and influencers to help determine how technology helps people “create new…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Mobile’s Role in Booking Short Trips (Infographic)

    … By David Cohen on Feb. 10, 2016 - 9:00 AM Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ. GfK analyzed the purchase paths of some 2,000 adults 18 and over in the Netherlands and Sweden who had…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    … to them. Build for visual discovery: As we shift to a more visual language on mobile—one that is made up of photos, emojis, stickers and video—brands will have to rethink how they present product details in a visually impactful way that’s clear yet small-screen friendly. Readers: How do your mobile shopping habits compare with GfK’s findings for Facebook IQ? …

    David Cohen/ AllFacebookin Social- 19 readers -
  • Facebook, Millennials and Money (Infographic)

    … By David Cohen on Jan. 26, 2016 - 9:00 AM Facebook IQ examined the complicated relationships between millennials, money and financial institutions in its latest study. Among the findings reported by the social network’s research arm: Millennials are saving for futures that they haven’t planned yet: 86 percent of respondents said saving…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Mobile Devices Play Major Role for Car Shoppers (Infographic)

    … Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process. The study, conducted by Ipsos MediaCT, found that 71 percent of respondents used their mobile devices during the process of purchasing vehicles, and 58 percent said that in the future…

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Setting Up TV Ads With Facebook Ads (Study)

    … was able to measure their responses against neural metrics approach/withdrawal—the brain’s response to positive and negative emotion—and three key neural metrics that were the focus of our study: Engagement, an indicator of how involved people are. Emotional intensity, a measure of the strength of emotion being experienced. Memory encoding, the rate…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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