Facebook Iq

  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms…

    David Cohen/ AllTwitterin Facebook- 23 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … by computers at 64 percent, tablets at 34 percent and video game consoles at 26 percent. Elsewhere, the survey showed, on average across the 12 countries, 47 percent of all smartphone players are women, while 53 percent are men. The survey analyzed the habits of mobile game spenders (users who play games on mobile and pay for games on at least…

    AllTwitter- 25 readers -
  • Anticipation Builds for 2016 Summer Olympic Games (Infographic)

    … By David Cohen on Jun. 1, 2016 - 5:00 PM The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug. 5, and according to a recent survey by Facebook IQ, fans are excited. ‘Facebook IQ polled 14,731 people between the ages of 18 and 55, across 17 countries, and its findings included: 72 percent of respondents are enthusiastic…

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … respondent shared the story of Squeak and Quackers: “The last time I saw my boyfriend, we shared (an egg-shaped candy with) two small duckling figures. Mine was dubbed Squeak, his is Quackers. We take photos of our respective figurines in various locations … and send them to each other via private WhatsApp or Messenger. All you need is love … and tech…

    David Cohen/ AllTwitterin Social Facebook- 20 readers -
  • Mobile’s Role in Booking Short Trips (Infographic)

    … By David Cohen on Feb. 10, 2016 - 9:00 AM Travelers who have recently booked short trips (two to four days) likely did so using multiple devices, applications and mobile sites, according to a study by GfK commissioned by Facebook IQ. GfK analyzed the purchase paths of some 2,000 adults 18 and over in the Netherlands and Sweden who had…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Omni-Channel Shoppers’ Pros and Cons of Mobile Commerce (Study)

    … Why do people shop via their mobile devices and, conversely, why don’t people shop using their mobile devices? A recent study by GfK on behalf of Facebook IQ drilled into the habits of more than 2,400 adult “omni-channel shoppers,” defining omni-channel shoppers as those who researched and bought online via a variety of channels—mobile phones…

    David Cohen/ AllFacebookin Social- 22 readers -
  • Facebook, Millennials and Money (Infographic)

    … was important to them, and 85 percent actually do so each month, but most of them could not specify what they were saving for, and only one-half had actual financial plans. Millennials don’t feel that their banks understand them: 44 percent of respondents believed that their banks did not understand them, while only 32 percent believe their banks do…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Mobile Devices Play Major Role for Car Shoppers (Infographic)

    … Thinking of buying a new or used car? According to a recent study commissioned by Facebook IQ, your mobile device will play a major role in the process. The study, conducted by Ipsos MediaCT, found that 71 percent of respondents used their mobile devices during the process of purchasing vehicles, and 58 percent said that in the future…

    David Cohen/ AllTwitterin Facebook- 15 readers -
  • Setting Up TV Ads With Facebook Ads (Study)

    … How do consumers respond to television ads that they have already seen, either on Facebook or on TV? Facebook IQ commissioned a study by neuromarketing agency Neuro-Insight to answer those questions. Neuro-Insight divided a group of 100 U.S. Facebook users between the ages of 21 and 54 into two groups. One group watched a TV show with ads…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
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