Facebook Lead Ads

  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 28 readers -
  • The Evolution of Facebook Remarketing

    … Promote a related product to those who opted in Target Those Who Engaged With Your Page Targeting people who engage with your Page is Facebook’s latest addition to “Engagement on Facebook Custom Audiences,” and it may have the most potential. With this new option, advertisers can target people who engaged with their Page content in the following…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    … is to accelerate the generation of leads and doing the bare minimum isn’t going to work. He recently shared an article on using Lead Ads to boost Webinar Registrations. Michael is betting on Facebook heavily because of its rapid development of marketing tools, intelligence, and integrations. I think he’s onto something! Our Interview with Michael Reynolds Michael is a great public speaker, has a fantastic marketing podcast, SpinRadio. Be sure to follow him and have him speak to your next event! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    … is to accelerate the generation of leads and doing the bare minimum isn’t going to work. He recently shared an article on using Lead Ads to boost Webinar Registrations. Michael is betting on Facebook heavily because of its rapid development of marketing tools, intelligence, and integrations. I think he’s onto something! Our Interview with Michael Reynolds Michael is a great public speaker, has a fantastic marketing podcast, SpinRadio. Be sure to follow him and have him speak to your next event! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build…

    Pam Moore/ Pam Marketing Nutin Content- 24 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 28 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” “This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.” Facebook Adds New Features to Lead Ads: Facebook announced “new…

    Social Media Examinerin Social- 30 readers -
  • 8 Ways to Generate Leads With Your Blog

    …. The important part is that the reward should be of equal or greater perceived value than the information you’re asking people to provide. Once you’ve designed the right lead magnet, you can use social media to drive traffic to the landing page for it. You can also promote your lead magnet with Facebook lead ads or Twitter lead generation cards so…

    Marcus Ho/ Social Media Examinerin Blogging- 33 readers -
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