Facebook Lead Ads

    • How to Create Call-to-Action Units for Facebook Instant Articles

      Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. My excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
  • Example: Facebook Ad Targeting and Results

    … to Success Webinar – Website Conversions (driving to a landing page) I like to use both methods to see what works best. Little did I know that I’d get insane results from each one. The Targeting I created one ad set for the Lead Generation campaign and two for the Website Conversions campaign. In the second campaign, I created two so that I could…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Nearly a year ago, Facebook first started testing Lead Ads, a way for advertisers to collect leads without sending users to an external website. This ad unit significantly improved the user experience by eliminating load times and pre-filling registration data from the user’s profile. By keeping people on Facebook, though, it created some…

    Jon Loomer/ Jon Loomer Digital- 19 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” “This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.” Facebook Adds New Features to Lead Ads: Facebook announced “new…

    Social Media Examinerin Social- 29 readers -
  • 8 Ways to Generate Leads With Your Blog

    … that they do for endangered animals and the environment. Promoting the catalog helps raise awareness for their cause. Conclusion There are many different types of lead magnets you can use to collect contact information from leads or to build a large email list. You can even combine multiple lead magnets you think will best meet your objectives…

    Marcus Ho/ Social Media Examinerin Blogging- 28 readers -
  • How to Sync Facebook Lead Ad Contacts With Your CRM

    … Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads, do…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 44 readers -
  • How to Use Facebook Lead Ads

    … Do you run lead generation campaigns? Are you familiar with Facebook Lead Ads? By autofilling lead generation forms with user details, Facebook’s lead ads make it easier for people to sign up and receive your offer. In this article you’ll discover how to create lead ads on Facebook. Discover how to use Facebook lead ads. Why Lead Ads…

    Social Media Examinerin Social Facebook How To's- 17 readers -
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