Facebook Lookalike Audiences

    • Facebook Ads: Create a Value-Based Lookalike Audience

      One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.

      Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • How to keep Q4 paying off in 2017

    … that you have had a huge increase in customers from additional Q4 purchases, you’ve got more robust customer lists to use for prospecting for audiences similar to your customers. There are two ways I’d recommend to get started here: Facebook Lookalike targeting is a great way to upload your customer list and target users with characteristics, behaviors…

    Search Engine Watchin Social How To's- 15 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 30 readers -
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