Facebook Lookalike Audiences

  • How to keep Q4 paying off in 2017

    … to better tailor creative to your audiences. Google Customer Match offers similar functionality (albeit at a much lower scale). You can then use Customer Match with Google’s Similar Audience targeting to layer onto your search campaigns. By doing this, you can then bid more aggressively for users similar to the makeup of your customers…

    Search Engine Watchin Social How To's- 14 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 19 readers -
  • Facebook’s New Lookalike Audiences: What You Need to Know [Video]

    In the video above, I cover the New Lookalike Audiences and how they impact Facebook ad targeting. Some key points: Lookalike Audiences: The Way They Were. What are the New Lookalike Audiences? How to Find Users Similar to Those Connected to You: Mobile Apps, Website Visitors, Facebook Fans The Bottom Line: Increase Sales Facebook's New Lookalike Audiences: Every ...

    Jon Loomer/ Jon Loomer Digital- 14 readers -
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