Facebook Lookalike Audiences

  • Facebook Ads: Create a Value-Based Lookalike Audience

    … One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available…

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • How to keep Q4 paying off in 2017

    … to better tailor creative to your audiences. Google Customer Match offers similar functionality (albeit at a much lower scale). You can then use Customer Match with Google’s Similar Audience targeting to layer onto your search campaigns. By doing this, you can then bid more aggressively for users similar to the makeup of your customers…

    Search Engine Watchin Social How To's- 15 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 31 readers -
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