Facebook Marketing

  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    … from Sprout, bots can be programmed to handoff the conversation to a human agent when initial info is gathered to expedite the process. Read More about the Facebook Messenger Chat Bot Sprout Social’s Twitter Direct Message Chat Bot Sprout Social’s Facebook Messenger Chat Bot Schedule a Sprout Social Demo Download a Sponsored Marketing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Five stellar community engagement platforms that rock, and one to avoid!

    … of their words. Anchor also has its own loyal and engaged community of listeners and broadcasters who interact on the platform itself. Slack While Slack was created for use by work teams, it quickly became popular as a tool for communities to get to know each other and discuss shared interests. Much like IRC, teams or communities create their own channel…

    {grow}- 16 readers -
  • Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … can expect to try hundreds of images before identifying a strong performer. Keep Optimizing to Reach Your ROI Target As a Facebook or Instagram advertiser, you will need continue testing — 7 days a week, 18 hours a day — because your ads will quickly become outdated, you’ll always be testing, and realistically, you should expect to spend 10-15…

    Marketing Technology Blogin Social- 17 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 16 readers -
  • Live Streaming Trends and Statistics

    … and live allows reactions and discussion in real-time along with the ability to replay the video later. Facebook also plots users on its Facebook Live Map so you can find popular and local live-streams. Facebook Live is now possible by mobile, desktop, and on pages. Instagram Live Stories – About 200 million regular users watch Instagram live…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The relational power of Facebook for business networking

    … By Mark Schaefer Is Facebook the most effective business tool on the planet? Normally social media + business means “LinkedIn,” but today I want to give you something to think about in terms of Facebook’s role in building business relationships. The cusp of a crisis I have a friend who is a plant manager for a large manufacturing facility…

    {grow}in Social- 15 readers -
  • Facebook Groups for Pages: Cut Through the Clutter

    … add you and your page as people to the group. You can add others (like other admins) if you want. After choosing an icon, your group will then be linked to your page. Cut Through the Clutter If you’ve been marketing on Facebook for the past few years, you’re well aware of the primary complaint from brands regarding reach. The news feed…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. I also get a ton of these from different companies via direct message and email as well. I’ve removed the name of the agency since they often reach out with excellent content that’s relevant to our audience. This tweet below; however, is not one of those messages. I wasn’t chatting about Snapchat, didn’t solicit anyone’s advice about Snapchat…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Netra Visual Intelligence: Monitor Your Brand Visually Online

    … to head tests, we perform two times better than them. Netra’s visual intelligence solution can provide incredibly valuable data to augment existing consumer data (e.g. profile information, text captions, cookie data) that social advertisers already leverage. Richard Lee, CEO, Netra Practical applications include brand monitoring, social listening, social advocacy, influencer marketing, marketing research and advertising. Request Access to Netra © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blogin Social- 20 readers -
  • Facebook Marketers need to take a hint from Wonder Woman

    … By Brooke B. Sellas, {grow} Contributing Columnist Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last…

    {grow}in Social- 16 readers -
  • Social media engagement is a lousy metric

    … By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments…

    {grow}in Social- 19 readers -
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