Facebook Marketing

  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … target, through which channels do you communicate those messages and when do you act? This depth of knowledge, insight, and ability is out of reach for most marketers. In response to this industry challenge, Bluecore, a four-year-old SaaS technology provider, announced its new Decisioning Platform for retailers to help answer the question of “what’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Selfie Mouse: Get a Selfie Photo Prop for Your Business or Event

    … Mouse for $60 with free shipping. Now your customers or attendees can get a great selfie that promotes your brand with a durable photo prop. It’s fun, it can’t be easier to use, and it can provide a ton of exposure via Instagram, Twitter, Facebook, Pinterest or any other photo-sharing social media network. Check out Selfie Mouse’s Instagram to see all the great ways their customers are utilizing their Selfie Mouse! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting…

    {grow}- 27 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for many companies doing traditional media. In fact, traditional marketing is growing in its ability to segment and target members…

    Douglas Karr/ Marketing Technology Blogin Social- 39 readers -
  • How Much Does Outsourcing Social Media Cost?

    … of those services was social media. Social media isn’t an automated process. Social media requires monitoring, support, growth, outreach, promotion, engagement, analysis, integration, possibly contests and even paid promotion. An effective social media strategy requires a constant effort and manpower to achieve momentum and superior results…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 35 readers -
  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … stream in the past month Tweet This! Facebook Marketplace – Facebook Marketplace could take off, bridging the ever-present gap between research and purchase. Social Video – An explosion of video content on social media will make a major impact on marketing strategy in 2017. Content Marketing – Consumers have been empowered by the rise of the ad…

    Douglas Karr/ Marketing Technology Blogin Mobile- 21 readers -
  • Content shock re-visited, the content marketing myths and realities

    … By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent…

    {grow}in Social Content- 48 readers -
  • How to Target Facebook Ads Using Your Business Location

    … Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been there on occasion. Now they have a new addition – breakfast. And they are letting me know about it on my feed. This is an example of Facebook’s ad targeting feature, which many small businesses…

    Jeffbullas's Blogin Social Facebook How To's- 20 readers -
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