Facebook Marketing

    • I Believe B2B Social Media Marketing Success is Exaggerated

      Let’s start this conversation by saying all of my evidence is anecdotal. I haven’t done any widespread research to prove my instincts; I just continue to have more and more people whispering to me that they don’t use social media to drive results. And they’re not suffering at all; their companies are doing great. “Wait!”, you declare, “They could be doing so much better!” Nope.

      Douglas Karr/ Marketing Technology Blogin Social- 31 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … comments. Here’s my take on the next big thing(s), with comments from some marketing friends. 1) The Spawn of Artificial Intelligence What I mean by “spawn” is that AI is simply the mother technology for so many new innovations. In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding…

    {grow}- 19 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … mean that it’s time for marketers to drop everything and bet it all on Snapchat, though. There are still traditional industries that use pen and paper, still companies that drive revenue with direct mail, still an ROI for many companies doing traditional media. In fact, traditional marketing is growing in its ability to segment and target members…

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -
  • How Much Does Outsourcing Social Media Cost?

    …. That requires a talented staff that’s continuously looking for opportunities. Social Media Budgets In this infographic, How to Better Spend Your Social Media Marketing Budget, Salesforce Canada researches the costs of executing a social media strategy. Professional marketing services can run between $4,000 and $7,000 a month. Since your total…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 22 readers -
  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … and jeopardizing their relationships with younger consumers. Global Mobile – India, the Philippines and Indonesia are poised to become the big new markets for smartphones. Game Live Streaming – Marketing could move closer to gaming – as spectator gaming gains traction. GlobalWebIndex data showed that one in four users have watched a live gaming…

    Douglas Karr/ Marketing Technology Blogin Mobile- 17 readers -
  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 37 readers -
  • How to Target Facebook Ads Using Your Business Location

    … Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been there on occasion. Now they have a new addition – breakfast. And they are letting me know about it on my feed. This is an example of Facebook’s ad targeting feature, which many small businesses…

    Jeffbullas's Blogin Social Facebook How To's- 19 readers -
  • How to Optimize a Business Page on Facebook

    … Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 19 readers -
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