Facebook Marketing

  • Facebook Marketers need to take a hint from Wonder Woman

    … By Brooke B. Sellas, {grow} Contributing Columnist Confession time. I not only keep up-to-date with Facebook marketing, I also happen to be an undercover comic book and superhero NERD. I drag my husband to every single superhero movie that comes out. So you can imagine how excited I was when Wonder Woman appeared in Batman V Superman last…

    {grow}in Social- 16 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 19 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … target, through which channels do you communicate those messages and when do you act? This depth of knowledge, insight, and ability is out of reach for most marketers. In response to this industry challenge, Bluecore, a four-year-old SaaS technology provider, announced its new Decisioning Platform for retailers to help answer the question of “what’s…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • Selfie Mouse: Get a Selfie Photo Prop for Your Business or Event

    … Mouse for $60 with free shipping. Now your customers or attendees can get a great selfie that promotes your brand with a durable photo prop. It’s fun, it can’t be easier to use, and it can provide a ton of exposure via Instagram, Twitter, Facebook, Pinterest or any other photo-sharing social media network. Check out Selfie Mouse’s Instagram to see all the great ways their customers are utilizing their Selfie Mouse! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting…

    {grow}- 33 readers -
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