Facebook: Marketing

    • 5 Facebook algorithm hacks to up your content marketing game

      Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not that dedicated, nor that nimble, nor that… weird? Not long ago, my org.

      Marketing Landin Social Content Facebook- 33 readers -
  • The best ways to use social media for marketing your medical practice

    With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build trust with their current and potential patients.

    Will Scott/ Marketing Land- 20 readers -
  • What is the value of a ‘Like?’

    … are disheartening and a harsh realization for marketers. However, there is light at the end of this tunnel for us, and I’ll dive into this next. Push vs. pull marketing Meaningful consumer behavior changes can be made via social media in the form of branded endorsements and paid amplification. While the aforementioned study details that pull…

    Marketing Landin Social- 24 readers -
  • 10 easy steps to help your business flourish on Facebook

    … to traditional advertising in newspapers, television and radio. Whether you have a law firm or medical practice on social media, Facebook allows you to promote your brand with an audience that’s as broad or specific as needed. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Will Scott/ Marketing Landin Social Facebook- 24 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 12 readers -
  • 4 solutions to dial in your Facebook attribution

    …-based attribution solutions The cornerstone of Facebook’s advertising is people-based marketing. Facebook knows that you are you regardless of your device. The average digital consumer owns about four devices, and Facebook’s unique ability to track users on all of them is powerful. People-based marketing differs from measurement solutions based…

    Marketing Landin Social Facebook- 14 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Landin Social Facebook How To's- 22 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 16 readers -
  • 10 tactics for handling haters on Facebook

    … Facebook page. Having people expressing displeasure or disagreeing with what you’re communicating can be stressful and can feel a little overwhelming. But having some tools and methods at your disposal for addressing such situations can help to alleviate them and get things back to a normal, productive and constructive environment. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Chris Silver Smith/ Marketing Landin Social Facebook- 39 readers -