Facebook: Marketing

    • Facebook set to launch international ad campaign for Facebook Live

      Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend in both the US and UK to promote Facebook Live.

      Matt Mcgee/ Marketing Landin Social- 8 readers -
  • 4 solutions to dial in your Facebook attribution

    … So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in is your attribution. If this sounds like your brand, you are not alone. Facebook attribution is a topic I’ve discussed with every single one of my clients at some point and continue to build…

    Marketing Landin Social Facebook- 12 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign. In this post, I’ll share four things you can do to create a Facebook…

    Marketing Landin Social Facebook How To's- 13 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 6 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 10 readers -
  • 10 tactics for handling haters on Facebook

    … Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on social media. And when it’s on Facebook, the impact feels more intense, since it can show up very visibly alongside your brand’s presence. Here are a handful of tactics for managing Facebook…

    Chris Silver Smith/ Marketing Landin Social Facebook- 21 readers -
  • Marketing Land’s Facebook & Instagram Marketing Quiz

    … Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! Learn More About Our MarTech Events The largest search marketing conference and expo returns to San Jose March 1-3. Learn…

    Amy Gesenhues/ Marketing Landin Social- 5 readers -
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