Facebook: Marketing

  • 5 Facebook algorithm hacks to up your content marketing game

    … that nimble, nor that… weird? Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few “likes” and a thumbs-ups here and there. During my work with many Silicon Valley startups, I’ve experienced how building a social presence is getting harder and harder. Why? The Facebook…

    Marketing Landin Social Content Facebook- 36 readers -
  • What is the value of a ‘Like?’

    … dollars can be made when you take a pragmatic and holistic approach. Remember to always test and measure, and then test again. I like to say that your social media presence is a direct extension of every single channel and department of your organization. Make it the central hub of your marketing focus, where all earned, owned and paid efforts…

    Marketing Landin Social- 24 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend…

    Matt Mcgee/ Marketing Landin Social- 12 readers -
  • 4 solutions to dial in your Facebook attribution

    …-based attribution solutions The cornerstone of Facebook’s advertising is people-based marketing. Facebook knows that you are you regardless of your device. The average digital consumer owns about four devices, and Facebook’s unique ability to track users on all of them is powerful. People-based marketing differs from measurement solutions based…

    Marketing Landin Social Facebook- 14 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … with different ad formats to get the most out of Facebook. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he…

    Marketing Landin Social Facebook How To's- 23 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 16 readers -
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