Facebook: Marketing

  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 10 readers -
  • 4 solutions to dial in your Facebook attribution

    … in your Facebook attribution? Please share! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brad O'Brien joined 3Q Digital as Director of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad…

    Marketing Landin Social Facebook- 13 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Landin Social Facebook How To's- 16 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 8 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 15 readers -
  • Facebook Messenger has new ways for brands to meet its 900 million users

    Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging service, the social network is rolling out new ways for brands to get in front of the now 900 million people who use Messenger each month. For starters Messenger is adopting Twitter-like usernames to make it easier for people to find one anothe ...

    Marketing Land- 20 readers -
  • 10 tactics for handling haters on Facebook

    … Facebook page. Having people expressing displeasure or disagreeing with what you’re communicating can be stressful and can feel a little overwhelming. But having some tools and methods at your disposal for addressing such situations can help to alleviate them and get things back to a normal, productive and constructive environment. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Chris Silver Smith/ Marketing Landin Social Facebook- 29 readers -
  • Marketing Land’s Facebook & Instagram Marketing Quiz

    … Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! Learn More About Our MarTech Events The largest search marketing conference and expo returns to San Jose March 1-3. Learn…

    Amy Gesenhues/ Marketing Landin Social- 5 readers -
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