Facebook: Marketing

  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 24 readers -
  • This new AI-powered social marketing tool can predict engagement or write the post for you

    A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils a beta of its new intelligent social market ...

    Marketing Land- 28 readers -
  • 10 easy steps to help your business flourish on Facebook

    … to traditional advertising in newspapers, television and radio. Whether you have a law firm or medical practice on social media, Facebook allows you to promote your brand with an audience that’s as broad or specific as needed. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Will Scott/ Marketing Landin Social Facebook- 23 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 12 readers -
  • 4 solutions to dial in your Facebook attribution

    …-based attribution solutions The cornerstone of Facebook’s advertising is people-based marketing. Facebook knows that you are you regardless of your device. The average digital consumer owns about four devices, and Facebook’s unique ability to track users on all of them is powerful. People-based marketing differs from measurement solutions based…

    Marketing Landin Social Facebook- 14 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … with different ad formats to get the most out of Facebook. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he…

    Marketing Landin Social Facebook How To's- 20 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 16 readers -
  • 10 tactics for handling haters on Facebook

    … Facebook page. Having people expressing displeasure or disagreeing with what you’re communicating can be stressful and can feel a little overwhelming. But having some tools and methods at your disposal for addressing such situations can help to alleviate them and get things back to a normal, productive and constructive environment. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Chris Silver Smith/ Marketing Landin Social Facebook- 36 readers -
  • Marketing Land’s Facebook & Instagram Marketing Quiz

    … Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! Learn More About Our MarTech Events The largest search marketing conference and expo returns to San Jose March 1-3. Learn…

    Amy Gesenhues/ Marketing Landin Social- 5 readers -
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