Facebook: Marketing

  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 20 readers -
  • 10 easy steps to help your business flourish on Facebook

    … to traditional advertising in newspapers, television and radio. Whether you have a law firm or medical practice on social media, Facebook allows you to promote your brand with an audience that’s as broad or specific as needed. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Will Scott/ Marketing Landin Social Facebook- 18 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 10 readers -
  • 4 solutions to dial in your Facebook attribution

    … So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in is your attribution. If this sounds like your brand, you are not alone. Facebook attribution is a topic I’ve discussed with every single one of my clients at some point and continue to build…

    Marketing Landin Social Facebook- 14 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … is gearing up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media .outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. …

    Marketing Landin Social Facebook How To's- 17 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … and Steller added support for the social network’s custom content format. But only recently have brands and publishers gotten more vocal about using the format for advertorials. Intel started turning its advertorials into Instant Articles last week, and this week The Washington Post and The Atlantic each started running Instant Articles campaigns…

    Marketing Landin Social Facebook- 10 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 16 readers -
  • 10 tactics for handling haters on Facebook

    … haters, if or when they may show up. The “light touch” philosophy for dealing with negativity Now, there are a variety of philosophies among social media marketing experts as to how to address negativity. It’s my philosophy that in many instances, a “light touch” is to be preferred — all social media are perceived similarly to a public forum…

    Chris Silver Smith/ Marketing Landin Social Facebook- 33 readers -
  • Marketing Land’s Facebook & Instagram Marketing Quiz

    … Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! Learn More About Our MarTech Events The largest search marketing conference and expo returns to San Jose March 1-3. Learn more about SMX West! Or attend an SMX near you. See all the dates and locations. …

    Amy Gesenhues/ Marketing Landin Social- 5 readers -
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