Facebook: Marketing

  • Facebook set to launch international ad campaign for Facebook Live

    … Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend…

    Matt Mcgee/ Marketing Landin Social- 9 readers -
  • 4 solutions to dial in your Facebook attribution

    …-based attribution solutions The cornerstone of Facebook’s advertising is people-based marketing. Facebook knows that you are you regardless of your device. The average digital consumer owns about four devices, and Facebook’s unique ability to track users on all of them is powerful. People-based marketing differs from measurement solutions based…

    Marketing Landin Social Facebook- 12 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign. In this post, I’ll share four things you can do to create a Facebook…

    Marketing Landin Social Facebook How To's- 14 readers -
  • Facebook makes it clearer when an Instant Article is an advertorial

    … You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s…

    Marketing Landin Social Facebook- 7 readers -
  • Facebook drops branded content restrictions for publishers

    … traditional ads, like pre-rolls and banners, into a piece of branded content as well as title cards spotlighting a sponsor or graphical overlays. About The Author Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who…

    Marketing Landin Social Content Facebook- 12 readers -
  • 10 tactics for handling haters on Facebook

    … Facebook page. Having people expressing displeasure or disagreeing with what you’re communicating can be stressful and can feel a little overwhelming. But having some tools and methods at your disposal for addressing such situations can help to alleviate them and get things back to a normal, productive and constructive environment. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Chris Silver Smith/ Marketing Landin Social Facebook- 25 readers -
  • Marketing Land’s Facebook & Instagram Marketing Quiz

    … Attend Our Conferences MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22 learn more! Learn More About Our MarTech Events The largest search marketing conference and expo returns to San Jose March 1-3. Learn…

    Amy Gesenhues/ Marketing Landin Social- 5 readers -
  • Facebook Now Seeing 100 Million Hours Of Video Watched Daily

    …. In addition to Zuckerberg’s hints at a possible dedicated video app, Facebook touched on a number of its video efforts during the past year, including its video-looping Boomerang app launched in October, the video calling feature now available via the Messenger app, and the video channel it introduced on Instagram that lets users watch moments from…

    Amy Gesenhues/ Marketing Landin Social Facebook- 17 readers -
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