Facebook: Marketing

  • 5 Facebook algorithm hacks to up your content marketing game

    … at BlitzMetrics, to understand how the Facebook algorithm is working today and what that means for your content marketing game. 1. Hot signals for content performance If you want to know which signals you should be looking at to measure ad performance, the number one thing you want to review is positive engagement and sentiment, Young said. How many…

    Marketing Landin Social Content Facebook- 36 readers -
  • What is the value of a ‘Like?’

    … I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely…

    Marketing Landin Social- 25 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 12 readers -
  • 4 solutions to dial in your Facebook attribution

    …-based attribution solutions The cornerstone of Facebook’s advertising is people-based marketing. Facebook knows that you are you regardless of your device. The average digital consumer owns about four devices, and Facebook’s unique ability to track users on all of them is powerful. People-based marketing differs from measurement solutions based…

    Marketing Landin Social Facebook- 14 readers -
  • How to run a conversion-focused Facebook Ads campaign

    … with different ad formats to get the most out of Facebook. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. In 2016, he…

    Marketing Landin Social Facebook How To's- 24 readers -
  • Facebook drops branded content restrictions for publishers

    … Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook pages for free…

    Marketing Landin Social Content Facebook- 16 readers -
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