Facebook Marketing Editorial

  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • The Death of Brands that Care About People

    … users (more than 1 Billion every day), with more than 3 Million active advertisers. But here’s the inconvenient truth that brands, who swear that users are being wronged by not seeing more marketing content, fail to acknowledge: Engagement rate on Facebook is at an all-time high. In the fourth quarter of 2011, there were 483 Million daily active…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
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