Facebook Marketing Editorial

  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • The Death of Brands that Care About People

    … users (more than 1 Billion every day), with more than 3 Million active advertisers. But here’s the inconvenient truth that brands, who swear that users are being wronged by not seeing more marketing content, fail to acknowledge: Engagement rate on Facebook is at an all-time high. In the fourth quarter of 2011, there were 483 Million daily active…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
  • No, A Landing Page Is Not Enough

    … As someone who loosely considers himself a marketer, I’m seeing a group of info-marketers that are quickly becoming dinosaurs. Their refusal to change will ultimately lead to their extinction. One of the most popular marketing approaches for lazy people is setting up a landing page only — often with Lead Pages — and running ads…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares

    … with recent findings that reach for links for pages is way up lately — higher than any other post type. The Correction The NewsWhip article was updated on April 1. They were contacted by a Facebook representative who told them that a bug was behind the fall-off in reach. We experienced an issue with Page Insights logging in February that failed to count…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • No, Facebook Organic Page Reach Is Not Dead

    … Want to drive lots of website traffic? Report on the death of a celebrity before it’s true. Granted, no one will respect your content once they realize that your report was false, but it’s great for clicks. The same applies to marketing and tech blogs. If you want clicks, just report that organic reach is dead for Facebook pages. Run a Google…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • Facebook Advertising and Spam, Deception, Value and Trust

    … innovate in the area of Facebook advertising and make ads something that people actually want to see — rather than tricking them, which is far too often the strategy. This approach is going to seem too good to be true to some, particularly those who don’t follow me closely. And unfortunately, so much damage has been done by advertisers that our group…

    Jon Loomer/ Jon Loomer Digitalin Social Facebook- 13 readers -
  • Happy Holidays: The Season of Failing with Facebook Ads

    … Facebook presents enormous opportunities for brands during the holidays. This time more than any other, people are in the mood to spend money. Through Facebook ads, the best — and worst — deals can be delivered to them. As a result, advertisers flock to the social network during November and December. They dump piles of money into it, hoping…

    Jon Loomer/ Jon Loomer Digitalin Social Facebook- 13 readers -
  • It May Be Time for You to Quit Marketing on Facebook

    That’s probably the click-baitiest (most click-baity?) headline I’ve ever written. I hate click-bait. I’m the king of boring headlines that just tell you what the post is going to be about. But this headline is not intended to “bait.” No, I believe it: It really may be time. You and Facebook just aren’t getting along.

    Jon Loomer/ Jon Loomer Digital- 35 readers -
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