Facebook Marketing News And Information

  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    … Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    … Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion…

    Jon Loomer/ Jon Loomer Digital- 18 readers -
  • F8 2016: It’s a Good Time to Be a Publisher on Facebook

    Not every Facebook announcement is memorable. Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.

    Jon Loomer/ Jon Loomer Digital- 31 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    …. Is it really worth it? You’ll need to determine if lower reach and higher costs are worth the additional text. For me, I plan to approach text in the way I always have — less is better. Be a minimalist. Even if there is no “rule,” act as if there is one. Your Turn What do you think about this test? Does it change the way you approach text in images when advertising? Let me know in the comments below! The post Facebook 20-Percent Text Rule: Is It Changing? appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 38 readers -
  • Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

    … can be cumbersome. With Lead Ads, contact information users give to Facebook, including email addresses, will automatically populate. It’s now two simple taps. First click the call-to-action button, like “Subscribe,” and then confirm by clicking “Submit.” No more manually filling out forms! With Lead Ads, advertisers can have Facebook auto-fill…

    Jon Loomer/ Jon Loomer Digitalin Social- 39 readers -