Facebook Marketing News And Information

    • Facebook Ads Manager and Power Editor Combine Into One Tool

      Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.

      Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 21 readers -
  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    … Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 32 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    … Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion…

    Jon Loomer/ Jon Loomer Digital- 28 readers -
  • F8 2016: It’s a Good Time to Be a Publisher on Facebook

    … a Facebook app. Then on the left hand side, click “Facebook Platform” and select “Sharing Insights.” I now get to see all kinds of interesting anonymous information about the types of people sharing my articles to Facebook (no matter how they shared). You’ll be shown a list of your most shared articles based on the time period selected at the top right…

    Jon Loomer/ Jon Loomer Digitalin Social- 40 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    …. Is it really worth it? You’ll need to determine if lower reach and higher costs are worth the additional text. For me, I plan to approach text in the way I always have — less is better. Be a minimalist. Even if there is no “rule,” act as if there is one. Your Turn What do you think about this test? Does it change the way you approach text in images when advertising? Let me know in the comments below! The post Facebook 20-Percent Text Rule: Is It Changing? appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 46 readers -
  • Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

    … Facebook has started testing Lead Ads, and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… How It Works: Two Taps Building an email list is imperative to any business. But the process of building that list through forms…

    Jon Loomer/ Jon Loomer Digitalin Social- 40 readers -
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