Facebook Marketing News And Information

  • Facebook Messenger Customer Chat Plugin: Closed Beta

    … I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta. What is the Facebook Messenger Customer Chat Plugin? The Facebook Messenger Customer Chat Plugin…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Explore Feed: The Launch, the Test, and What Might Be

    … but are needed on the platform. I know using my own behavior is bad science, but I’d find Facebook far less enjoyable without brand content. I actually check Facebook as much for the brand content (not marketing stuff, but news and entertainment) as I do for that from friends. And it’s not just big brands, either. Local news. Government. Schools…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Ads Manager and Power Editor Combine Into One Tool

    … Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    … Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 32 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    … Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion…

    Jon Loomer/ Jon Loomer Digital- 29 readers -
  • F8 2016: It’s a Good Time to Be a Publisher on Facebook

    … a Facebook app. Then on the left hand side, click “Facebook Platform” and select “Sharing Insights.” I now get to see all kinds of interesting anonymous information about the types of people sharing my articles to Facebook (no matter how they shared). You’ll be shown a list of your most shared articles based on the time period selected at the top right…

    Jon Loomer/ Jon Loomer Digitalin Social- 43 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    … I can’t even tell you the number of times I’ve been tweeted, emailed or messaged about the supposed obliteration of the Facebook 20-percent text rule in ad images during the past week. People hate that rule, and some were stumbling on evidence that it was no more. Here’s an example of a tweet: I think Facebook have dropped the 20% Text Rule…

    Jon Loomer/ Jon Loomer Digitalin Social- 47 readers -