Facebook Marketing News And Information

  • Facebook Dynamic Ads Update: Reach Those Browsing Other Websites

    … Facebook announced a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Beginning today, some advertisers will be able to show dynamic ads to users who have browsed multiple websites looking for a similar product. Let’s take a closer look… What Are Dynamic Ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • 10 Recent Changes Impacting Facebook Advertisers

    … Facebook has made a flurry of updates during the past month or so. Updates include… Blocking Ad Blockers Control the Ads You See News Feed Updates Redesigned Pages Rolling Out New Video Metrics New Publisher Tools for 360 Video Custom Audiences Based on Time on Websites Updates to Lead Ads Updates to Facebook Live Conversion…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • F8 2016: It’s a Good Time to Be a Publisher on Facebook

    Not every Facebook announcement is memorable. Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.

    Jon Loomer/ Jon Loomer Digital- 29 readers -
  • Facebook 20-Percent Text Rule: Is It Changing?

    … I can’t even tell you the number of times I’ve been tweeted, emailed or messaged about the supposed obliteration of the Facebook 20-percent text rule in ad images during the past week. People hate that rule, and some were stumbling on evidence that it was no more. Here’s an example of a tweet: I think Facebook have dropped the 20% Text Rule…

    Jon Loomer/ Jon Loomer Digitalin Social- 38 readers -
  • Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

    … can be cumbersome. With Lead Ads, contact information users give to Facebook, including email addresses, will automatically populate. It’s now two simple taps. First click the call-to-action button, like “Subscribe,” and then confirm by clicking “Submit.” No more manually filling out forms! With Lead Ads, advertisers can have Facebook auto-fill…

    Jon Loomer/ Jon Loomer Digitalin Social- 36 readers -
  • New BIGGER Facebook Right Hand Column Ads: What You Need to Know

    Back in April, Facebook announced that right hand column (or sidebar) ads would soon see a major overhaul to make them bigger and more engaging. Effective today (June 24), that change is being rolled out. In this post, we’re going to cover the following: What the Change Looks Like How it Impacts Ad Creation New Sidebar Ad Dimensions How it Impacts Ad Delivery and Cos ...

    Jon Loomer/ Jon Loomer Digital- 29 readers -