Facebook Marketing Partners

    • Hibu Named Facebook Marketing Partner

      Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats, targeting options and budgets.

      David Cohen/ AllTwitterin Social Facebook- 10 readers -
    • Facebook Announces Some Speakers for 2016 Global Partner Summit

      By David Cohen on Oct. 11, 2016 - 4:00 PM Facebook previewed its 2016 Global Partner Summit, which is being held Oct. 18 and 19 in San Francisco. Speakers on the first day will include: Vice president of partnerships Blake Chandlee will kick things off and introduce the event. Head of global marketing communications Heather Freeland will discuss connections that count.

      David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    … of industries, it’s important to remember that performance will depend entirely on specific business conditions and campaign strategies. However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward…

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • All Facebook Pages Can Reply to Comments With Private Messages

    … will open. The message from the page includes a link to the customer’s comment for reference. When a business responds privately to a comment, the comment shows a note that the business responded privately, so other page visitors know that the business handled the request. “The coming weeks” have now arrived, as Facebook said in a Facebook Marketing…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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