Facebook Marketing Partners

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … As political interests looked for new ways to tap digital media to canvas for potential supporters in 2016, the unique capabilities of social media drove widespread adoption of two ad types, lead ads and video ads, representing a two times to four times greater share of budget versus non-political social advertisers. With the 2016 election…

    AllTwitterin Facebook- 43 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Entries Now Being Accepted for 2016 Facebook Innovation Spotlight

    … a competition be without rewards? Spotlight offers many. The top innovations will be prominently featured at some of the industry’s biggest events—like Cannes and Dmexco. We’re also committing up to a total of $500,000 of ad credits to help our winners get noticed. Readers: What do you think of the new format for the 2016 Facebook Innovation Spotlight? …

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • All Facebook Pages Can Reply to Comments With Private Messages

    … will open. The message from the page includes a link to the customer’s comment for reference. When a business responds privately to a comment, the comment shows a note that the business responded privately, so other page visitors know that the business handled the request. “The coming weeks” have now arrived, as Facebook said in a Facebook Marketing…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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