Facebook Marketing Partners

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 43 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 32 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad spend doesn’t follow suit until Feb. 11.

    David Cohen/ AllFacebook- 21 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    Brands using Facebook for lead-generation campaigns would be wise to strike often early in the week. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, found that ad spending and conversions are highest on Sundays, and they remain relatively consistent through Wednesday, before slipping slightly during the remaining days of the week.

    David Cohen/ Inside Facebook- 22 readers -
  • All Facebook Pages Can Reply to Comments With Private Messages

    Facebook introduced the ability for page administrators to reply to comments with private messages in August, and the feature was made available to all pages Wednesday. The social network said when it first announced the feature: Until now, page admins could only respond to customers in the same way that the person reached out to the page, either through a comment or private message.

    David Cohen/ AllFacebook- 22 readers -
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