Facebook Marketing Partners

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 14 readers -
  • Facebook Announces Some Speakers for 2016 Global Partner Summit

    … of the Year will also be revealed at the 2016 Global Partner Summit. Several sessions will be livestreamed via Facebook Live on the Facebook Marketing Partners page, and when the event is over, all sessions will be posted on the Facebook Marketing Partners site. Readers: Are any of you attending or planning to follow the 2016 Global Partner Summit via livestreams? …

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … the option: Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works: When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established. The advertiser securely shares conversion data from the campaign…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • Entries Now Being Accepted for 2016 Facebook Innovation Spotlight

    … is eligible to enter. And the social network announced in a blog post that one competition has become three, with three winners to be selected from each to vie for the Innovator of the Year award at this fall’s Global Partner Summit: Creativity: Your technology or service helps source and deliver quality content and creative at scale. Real Results: Your…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • All Facebook Pages Can Reply to Comments With Private Messages

    … Partners post: Beginning Feb. 3, we will be releasing an update to our pages/Graph API that will allow pages to reply to a comment on a post with a private message. We previously announced this product on our Facebook for Business blog, and we are excited to now offer this capability to all of our partners. The social network also said page admins seeking more information about the feature can click here and here. Page admins: Will you take advantage of this feature? …

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
Get the top posts daily into your mailbox!
More from around the web