Facebook Marketing Partners

  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … issues quickly and in a way they can understand without any extra effort, similar to the most effective television ads. So as we count down the remaining days of the 2016 election cycle, one outcome has already been decided: Now, how impactful they were on the election outcomes is something we’ll just have to wait and see. Chris Costello is senior director of marketing research for Facebook Marketing Partner and agile marketing firm Kenshoo. …

    AllTwitterin Facebook- 25 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …-year. Other findings by Nanigans included: E-commerce advertisers continued to see strong returns on investment, largely due to Facebook’s carousel ads and dynamic product ads, with average order value and return on ad spend up double-digits compared with the first quarter of 2015, and same-advertiser purchase rates up 170 percent over the same…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Do TV Ads Drive Facebook, Twitter Engagement? (Study)

    … engagement to further enable our advertising partners to effectively connect with their target audiences and optimize spend across all platforms and screens. 4C CEO Lance Neuhauser added: While television is a dominant channel for advertisers given its unparalleled reach and ability to drive emotional resonance, technology is simultaneously transforming…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 21 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
Get the top posts daily into your mailbox!
More from around the web