Facebook Marketing Research

  • An Experiment: Facebook Ads Don’t Have to Suck

    … As a visitor to my website, you may have recently seen a Facebook ad from me inviting you to participate in an experiment. The results I’m seeing so far from this experiment are incredible, so I wanted to briefly break down what it is I’m doing and the thought process behind it. Ads Don’t Have to Suck Late at night on December 30, I was wide…

    Jon Loomer/ Jon Loomer Digitalin Social Facebook- 19 readers -
  • The Value of a Facebook Post [Experiment]

    … of Facebook marketing efforts. Many have tried — though unsuccessfully — to measure the value of a page like. While I do believe you can measure this number for your own page, it certainly isn’t something that you can apply globally. The value of your fan is not equal to the value of mine, as the source and context are important. The same goes…

    Jon Loomer/ Jon Loomer Digitalin Social Twitter- 13 readers -
  • Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

    … Cookie cutter articles are routinely written that proclaim that “the Facebook sidebar is a wasteland” or “mobile is where it’s at on Facebook.” They’re all wrong. In this post, I’m going to explain why before presenting my own data to show you what I’m seeing regarding the evolution of CPM costs and Cost Per Page Like by placement, dating back…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
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