Facebook Marketing Tutorials

  • How to Find Customer Lifetime Value

    … Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Geography and the Problem with Facebook Ads Optimization

    … If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Facebook Ad Conversion Attribution: What You Need to Know

    … Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • My 15 Facebook Ad Campaigns

    … I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • How to Use Facebook Delivery Insights

    Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react.

    Jon Loomer/ Jon Loomer Digital- 22 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … rolling out on Tuesday, this suddenly becomes much easier to do for many e-commerce brands. The Pixel, Audiences, Product Feeds and Dynamic Ads First, understand how important it is that e-commerce websites take advantage of the Facebook pixel and all it can offer. A quick refresher… The Facebook Pixel: The pixel is a single snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • How to Create a Facebook Ad Collection

    … Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Setting it up isn’t necessarily easy, however. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? A collection is a new Facebook ad…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 27 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 28 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    … If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • How to Create Facebook Ads for Instagram Stories

    …(s) that you want to access this Instagram account… Now you should be good to go! How to Create Facebook Ads for Instagram Stories Within either Power Editor or Ads Manager, create a campaign using the Reach objective. On the ad set level under placement, you may now see a message about creating ads for Instagram Stories… You’ll want to edit…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 26 readers -
  • Schedule Facebook Live Videos and Webinars

    … a product, only letting you know what I’ve tried. I have no financial incentive.] Back in January, I wrote a blog post to explain how I stream webinars via Facebook Live using Wirecast. There is now a nice update to this software that allows you to schedule live streams as well. Facebook Live Streaming Basics I won’t provide a full tutorial on how…

    Jon Loomer/ Jon Loomer Digitalin Social- 29 readers -
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