Facebook Marketing Tutorials

    • Facebook Ad Conversion Attribution: What You Need to Know

      Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
    • How to Create Conditional Answers for Facebook Lead Ad Forms

      Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user profile (first name, last name, email address, etc.)… … or you can ask custom questions.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 11 readers -
    • My 15 Facebook Ad Campaigns

      I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

      Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Geography and the Problem with Facebook Ads Optimization

    If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization.

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • How to Use Facebook Delivery Insights

    … Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 15 readers -
  • Facebook for WooCommerce: Pixel and Dynamic Ads Integration

    … Advertisers can do some amazing things with Facebook ads, largely thanks to the Facebook pixel. The problem for many e-commerce brands, however, is that utilizing the “good stuff” has required some technical dirty work that often confuses and intimidates those without technical resources. Thanks to a new integration with WooCommerce that started…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • How to Create a Facebook Ad Collection

    …. That’s it! The Rollout Like every other new Facebook feature, these things tend to roll out slowly. It began rolling out on March 23, though it’s unclear if that rollout is complete — and if not, when it will be complete. How You Might Use Collection If you are an e-commerce brand (or managing ads for an e-commerce brand), this is perfect…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • How to Create a Basic Evergreen Facebook Ad Campaign

    … One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 14 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • How to Share a Facebook Advertising Audience or Pixel

    … If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 21 readers -
  • How to Create Facebook Ads for Instagram Stories

    … Facebook advertisers now have the ability to create ads that reach users within Instagram Stories. Here’s what you need to know… Instagram, as you know, is owned by Facebook. Instagram Stories are collections of images and videos that users create, similar to SnapChat Stories. If you are old (hey, settle down — I’m old, too), just know…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • Schedule Facebook Live Videos and Webinars

    … a product, only letting you know what I’ve tried. I have no financial incentive.] Back in January, I wrote a blog post to explain how I stream webinars via Facebook Live using Wirecast. There is now a nice update to this software that allows you to schedule live streams as well. Facebook Live Streaming Basics I won’t provide a full tutorial on how…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    … You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • 7 Keys to Facebook Advertising Success

    … I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Example: Facebook Ad Targeting and Results

    … There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
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