Facebook Marketing Tutorials

    • Facebook Ads Manager and Power Editor Combine Into One Tool

      Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because Power Editor is overwhelming, don’t worry.

      Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
    • Facebook Conversion Optimization: Standard and Extended

      You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

      Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
    • How to Edit Facebook Link Previews

      Marketers can no longer edit organic link previews (thumbnails, headlines, and descriptions). Go ahead, try it. From the page publisher… Previously, you could click into the headline or description and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.

      Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Facebook Business Manager: Common Myths and Misconceptions

    … (um, huh?), creates multiple pixels without warning (is that even possible?), and plenty more. In this blog post, I’ll debunk some of the most common Business Manager myths and misconceptions and explain how it actually works to help you and other Facebook marketers succeed. Myth 1: “Business Manager is more difficult to use than Ads Manager…

    Jon Loomer Digitalin Social- 15 readers -
  • Facebook Search and Trending: Show Publisher Logo

    Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform.

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Facebook Event Custom Audiences: More Targeting Power

    … to further isolate those who responded or didn’t respond to other Events — whether associated with the current page or another page you control. Finally, these audiences allow advertisers to isolate those who engaged with their Events during a specific time period — from between the past 1 and 180 days. How to Use Facebook Event Custom Audiences…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Facebook News Feed: Website Speed Gets Higher Priority

    … Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Messenger Ads: A Guide

    … Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. However, advertisers are often confused about how to use these features. I decided to put together a guide that will help differentiate three primary features…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
    Earlier about the same topic:
  • Facebook Groups for Pages: Cut Through the Clutter

    … add you and your page as people to the group. You can add others (like other admins) if you want. After choosing an icon, your group will then be linked to your page. Cut Through the Clutter If you’ve been marketing on Facebook for the past few years, you’re well aware of the primary complaint from brands regarding reach. The news feed…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Facebook Ads: Create Audiences of Those Who Engage on Instagram

    …, click on the gear icon. You should then see an option to convert to a business profile. You’ll be instructed to log into Facebook and then select the Facebook page you’ll want to connect to this account. Ultimately, that’s how an Instagram business profile appears when creating custom audiences. Your Turn While I do run ads to the Instagram…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • How to Find Customer Lifetime Value

    … Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • Facebook Ads: Create a Value-Based Lookalike Audience

    … Conversions and events. Your Turn Do you have value-based Lookalike Audiences? How are you using them, and what types of results are you seeing? If you don’t have them, how might you use them? Let me know in the comments below! The post Facebook Ads: Create a Value-Based Lookalike Audience appeared first on Jon Loomer Digital. …

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Geography and the Problem with Facebook Ads Optimization

    … If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Facebook Ad Conversion Attribution: What You Need to Know

    … Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 19 readers -
  • My 15 Facebook Ad Campaigns

    … I’m often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
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