Facebook Marketing Tutorials

  • Facebook Marketers are Already Fumbling News Feed Change

    It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • Facebook Ads Research Tool: Test and Learn

    … Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it. Test and Learn: Overview To access Test and Learn, you’ll find…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook Campaign Budget Optimization: New Feature

    … Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. At the time of the announcement, Facebook said it would be rolled out “in the coming months.” I do have it now…

    Jon Loomer/ Jon Loomer Digital- 10 readers -
  • Facebook Ads Feature: Customize Creative Assets by Placement

    … Facebook is rolling out the ability for advertisers to customize creative assets by placement. If you have this feature, you may now see this message when setting placement at the ad set level… Let’s take a closer look at why this was needed and how to use it. Why Do We Need This? When running a Facebook ad campaign, you can choose to have…

    Jon Loomer/ Jon Loomer Digital- 13 readers -
  • Facebook Analytics Funnels: Value of Reactions and Page Actions

    … Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You can, and it’s pretty amazing. You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • Facebook Analytics, the Pixel, and Events

    … Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • 3 Benefits of Facebook Analytics

    … on December 5 and 7 for our upcoming master class on Facebook Analytics! 1. Visualizing Your Entire Funnel Up until this point, visualizing your entire sales funnel on Facebook had been incredibly difficult. Jon’s experiment successfully proved how you can use Facebook ads to bring people creatively through your sales funnel. However, you lacked some…

    Jon Loomer Digitalin Social- 12 readers -
  • Facebook Domain Verification: Edit Link Previews

    … Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news. One of the methods I shared with you was claiming link ownership… At the time, I was frustrated that I didn’t have the ability to claim link…

    Jon Loomer/ Jon Loomer Digitalin Social- 6 readers -
  • New Feature: Facebook Creative Split Testing

    … Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap. Let’s…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Ads Dynamic Language Optimization

    …. How to View Results So now the question becomes, “How did my ads perform by language?” You can sort this out within the ad reports. Facebook says to choose “By Asset Type” under “Breakdown” when viewing the ads. It’s possible that I simply don’t have this yet because I haven’t used the feature. But it’s also possible that this actually falls…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Facebook Campaign Goals: What You Need to Know

    … You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 7 readers -
  • Facebook Website Custom Audiences Based on Pixel Events

    … One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Lead Ads Form: Customize Thank You Screen

    … Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Dynamic Creative for Facebook Ads

    … Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Short Facebook Videos: An Experiment

    … If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
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