Facebook Marketing Tutorials

    • Facebook Website Custom Audiences Based on Pixel Events

      One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll guide you through the basics.

      Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
    • Facebook Ads Dynamic Language Optimization

      If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the launch of Dynamic Language Optimization. Let’s take a closer look at what Dynamic Language Optimization is and how you might use it… What is Dynamic Language Optimization? Until now, advertising to a universal audience ...

      Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
    • Facebook Domain Verification: Edit Link Previews

      Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news. One of the methods I shared with you was claiming link ownership… At the time, I was frustrated that I didn’t have the ability to claim link ownership.

      Jon Loomer/ Jon Loomer Digitalin Social- 6 readers -
  • New Feature: Facebook Creative Split Testing

    … Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing). Facebook creative split testing is a great way to run tests to determine your best performing ad without audience overlap. Let’s…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • Facebook Campaign Goals: What You Need to Know

    You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has been the metric you optimize for at the ad set level.

    Jon Loomer/ Jon Loomer Digital- 7 readers -
  • Facebook Lead Ads Form: Customize Thank You Screen

    … Facebook Lead Ads were launched more than two years ago, and they’ve been an important tool in my advertising toolbox. However, there’s been one minor annoyance with these ads: The thank you screen. That annoyance is no more. Let’s take a look at what has changed… The Old Thank You Screen First, here’s a quick refresher of how Facebook Lead…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Dynamic Creative for Facebook Ads

    … Assembling the perfect, most effective combination of creative for Facebook ads is a time-consuming process for advertisers. Thanks to Dynamic Creative, that process just got a whole lot easier. Which image works best? Should you use short or long text? How about your headline? Does the CTA button matter? We, as advertisers, struggle with these…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Short Facebook Videos: An Experiment

    … If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. Background: I Hate Videos Let’s be clear: I get it. Video is powerful. I…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Facebook Ads: How to Create Offline Event Custom Audiences

    … Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 18 readers -
  • Facebook Ads Manager and Power Editor Combine Into One Tool

    … Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost. For those who have used Ads Manager because…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
  • Facebook Conversion Optimization: Standard and Extended

    … You have a new product that you want to promote. You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works One of the many benefits of Facebook advertising is the ability…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • How to Edit Facebook Link Previews

    …. Now, if you click that “x” at the top right of the image, it removes the preview entirely with no ability to replace the image. This is also now the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of their ongoing efforts to combat fake news. Offenders would edit that information to mislead…

    Jon Loomer/ Jon Loomer Digital- 11 readers -
  • Facebook Business Manager: Common Myths and Misconceptions

    … marketing efforts. These various items are no longer siloed in different places; they’re housed together within Business Manager. One Business Manager feature that confuses folks right from the outset is permissions, and more specifically, admins. There are Business Manager Admins, Page Admins, Ad Account Admins, and the list goes on. Facebook does…

    Jon Loomer Digitalin Social- 17 readers -
  • Facebook Search and Trending: Show Publisher Logo

    … Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • Facebook News Feed: Website Speed Gets Higher Priority

    … Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience is engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Facebook Groups for Pages: Cut Through the Clutter

    … Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages In the past, you could have created a group for your most engaged customers…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
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