Facebook Marketing Tutorials

  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    …, so it’s by no means a finished process. While I’ll continue to find ways to optimize, it may provide some inspiration for your own promotions. Let’s take a closer look… Carousel Ads Promoting Recent Content Facebook carousel ads can now include up to 10 images or videos. I’m able to take advantage of that for the purpose of promoting recent blog…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • 4 Reasons Why Your Facebook Conversion Numbers Are Wrong

    … One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding…

    Jon Loomer/ Jon Loomer Digital- 12 readers -
  • How to Create Unpublished Facebook Posts

    … More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can still be created. Let’s take a closer look at why unpublished Facebook…

    Jon Loomer/ Jon Loomer Digital- 18 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 8 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    … nonetheless. Why Facebook is Changing the Text in Ad Images Rule The test that started in April will be rolled out to all advertisers. I reached out to Facebook, and here is the statement I received from Afsheen Ali, Product Marketing Manager at Facebook, regarding why the change is being made and how it will impact advertisers: Our research has shown…

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    … The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 16 readers -
  • Facebook Rights Manager: No More Freebooting

    … While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. A person or brand might create an amazing video, only to see it stolen by others looking to benefit from the engagement it brings. Also known as “freebooting,” a common Facebook scam (some would call…

    Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
  • Facebook Ad Engagement: The Problem With “Too Much”

    … Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • Engagement on Facebook Custom Audiences: Do You Have This?

    … it could mean later… 1. What Engagement on Facebook Custom Audiences Are Go to “Audiences” within either Ads Manager or Power Editor. If you’re like me, you now have four options, as shown above. Let’s look at it again… Click that fourth option… First of all, let’s be very clear: At this point, it would appear that you could create a Custom…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
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