Facebook Marketing Tutorials

    • How to Use the Facebook Ad Split Testing Feature

      Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 8 readers -
    • The Evolution of Facebook Remarketing

      I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.

      Jon Loomer/ Jon Loomer Digital- 5 readers -
  • How to Track Offline Events with Facebook Ads

    … Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • Target Those Who Share Links to Facebook From Your Website

    …: Video Engagement Lead Ad Form Engagement Canvas Engagement All great additions. But when I opened Engagement on Facebook Custom Audiences earlier today, there was a fourth option… That’s right, “Link Sharing.” And as described: Create an audience based on people who have shared your content on Facebook. That’s freaking awesome. How…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 25 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … into a remarketing black hole. Facebook Canvas Custom Audiences To fill this hole, Facebook has quietly begun to roll out Canvas Custom Audiences (it’s not clear how many advertisers have access to this or when all will have it). It’s one more addition to the Engagement on Facebook Custom Audience toolbox. Within Audiences, click the drop-down to create…

    Jon Loomer/ Jon Loomer Digital- 13 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … posts. The Goal: I know that few advertisers promote content for the purpose of driving website traffic only. I find that to be foolish and short-sighted. I have two primary goals with this. The first is to build my most active Website Custom Audiences because I’ll be targeting them later in this process. The second goal is to leverage Instant…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • 4 Reasons Why Your Facebook Conversion Numbers Are Wrong

    … One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding…

    Jon Loomer/ Jon Loomer Digital- 18 readers -
  • How to Create Unpublished Facebook Posts

    … More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can still be created. Let’s take a closer look at why unpublished Facebook…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … issues for advertisers. Some of those issues are addressed in Facebook’s latest new Lead Ad Form Engagement Custom Audience. The No-Landing-Page Problem One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, advertisers could not create Website Custom Audiences. Why…

    Jon Loomer/ Jon Loomer Digital- 12 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    …, Facebook has enforced a rule to limit the amount of text in ads. If an ad image consisted of more than 20-percent text, the ad would be rejected. This was enforced by Facebook and managed by advertisers using a grid tool. If an image is broken up into a 5×5 grid, it could not have text in more than five of those squares. Of course, this was a simplistic…

    Jon Loomer/ Jon Loomer Digital- 30 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    … The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
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