Facebook Marketing Tutorials

    • Facebook Live: How to Stream a Webinar

      As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 16 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 10 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 5 readers -
  • How to Track Offline Events with Facebook Ads

    … Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 28 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … an immersive experience for users without leaving Facebook. Marketers created a Canvas by compiling a story using a combination of components (text, links, carousels, videos, call-to-action buttons and product feeds. Initially for mobile ads only, Canvas can now be created organically from the publisher. Here’s a video I created in February…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • 4 Reasons Why Your Facebook Conversion Numbers Are Wrong

    … One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • How to Create Unpublished Facebook Posts

    … More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can still be created. Let’s take a closer look at why unpublished Facebook…

    Jon Loomer/ Jon Loomer Digital- 22 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Create Facebook Custom Audiences for Lead Ad Form Engagement

    … Video and Lead Ad engagement. And when I checked today, I also see Canvas on the list (though this seems to be premature as the feature is not yet functional for me). The possibilities are endless for Engagement on Facebook Custom Audiences (post likes, comments and shares), but let’s focus on Lead Ads today. How to Create a Lead Ad Custom…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • It’s Official: Facebook Text Rule in Ad Images is Changing

    …, Facebook has enforced a rule to limit the amount of text in ads. If an ad image consisted of more than 20-percent text, the ad would be rejected. This was enforced by Facebook and managed by advertisers using a grid tool. If an image is broken up into a 5×5 grid, it could not have text in more than five of those squares. Of course, this was a simplistic…

    Jon Loomer/ Jon Loomer Digital- 34 readers -
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