Facebook Marketing Tutorials

    • 6 Ways to Add the Facebook Pixel to Your Website

      You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why is intimidation.

      Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
    • The Importance of the Facebook Pixel

      I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

      Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
    • 7 Keys to Facebook Advertising Success

      I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

      Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Facebook Automated Rules: Automate Ad Maintenance

    … During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • Facebook Live: How to Stream a Webinar

    … As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting recent developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 23 readers -
  • How to Use the Facebook Ad Split Testing Feature

    …. And it was also difficult to assure that different ads were shown equally. That changes with Facebook’s new split testing feature. Let’s take a closer look… How Split Testing Works Here’s how Facebook’s split testing feature works: 1. Facebook separates your audience randomly to assure that there won’t be overlap. Each ad within the ad set…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • The Evolution of Facebook Remarketing

    … from those who visited for hours on end. But then Facebook added “Advanced Mode” to Custom Combination targeting… With Advanced Mode, advertisers can create audiences of people who viewed at least 20 pages of their website during the past 180 days… …or completed two registrations… …or made two purchases… …or made a purchase valued…

    Jon Loomer/ Jon Loomer Digital- 6 readers -
  • How to Track Offline Events with Facebook Ads

    … Back in June, Facebook introduced Offline Events, a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

    …. But let’s take a closer look at what we know… Reach Objective Defined The tip Facebook provides for the Reach objective is simple: Choose this objective if you’d like to show your ad to the largest audience for your budget. That sounds fair enough. But we could already do that before — or at least something similar. Using one of several different…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Target Those Who Share Links to Facebook From Your Website

    … Facebook appears to be on the verge of adding a new valuable targeting method for publishers: Target users who have shared articles from your website. I say “appears to be” because I had it for a very short period of time today. I was so excited that I forgot to take more than a single screengrab. Then the feature was taken away from me…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • How to Create a Messenger Destination Facebook Ad

    … Facebook recently announced several Messenger platform updates, one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 30 readers -
  • Facebook Canvas Custom Audiences: How to Create

    … Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s take a closer look at Facebook Canvas and the importance of Facebook Canvas Custom Audiences. What is Facebook Canvas? Earlier this year, Facebook unveiled Canvas, a way for brands to create…

    Jon Loomer/ Jon Loomer Digital- 17 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • 4 Reasons Why Your Facebook Conversion Numbers Are Wrong

    … One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding…

    Jon Loomer/ Jon Loomer Digital- 22 readers -
  • How to Create Unpublished Facebook Posts

    … More than three years ago now, I wrote an article about how to create a dark or unpublished Facebook post. Well, that post is outdated, so it’s time to freshen it up. The truth is that unpublished Facebook posts are still needed, but most advertisers don’t realize they can still be created. Let’s take a closer look at why unpublished Facebook…

    Jon Loomer/ Jon Loomer Digital- 23 readers -
Get the top posts daily into your mailbox!
Topics
See more
Engagement On Facebook Custom Audiences Evergreen Facebook Campaign Facebook Facebook 20 Percent Rule Facebook Ad Behaviors Facebook Ad Bidding Facebook Ad Engagement Facebook Ad Interests Facebook Ad Reports Facebook Ad Split Testing Facebook Ads Conversion Facebook Ads Experiment Facebook Ads How To Facebook Ads Manager Facebook Ads Negative Feedback Facebook Ads Optimization Facebook Ads Positive Feedback Facebook Ads Relevance Score Facebook Ads Reports Facebook Advertising Facebook Audience Insights Facebook Audience Optimization Facebook Audience Overlap Facebook Audience Restrictions Facebook Automated Rules Facebook Bidding Facebook Business Manager Facebook Canvas Facebook Canvas Custom Audiences Facebook Conversion Tracking Facebook Core Audiences Facebook Cpc Facebook Cpm Facebook Custom Audiences Facebook Custom Conversions Facebook Daily Unique Reach Facebook Detailed Targeting Facebook Dynamic Ads Facebook Email Custom Audiences Facebook Engagement Custom Audiences Facebook Fbx Facebook Freebooting Facebook Frequency Facebook Frequency Capping Facebook Insights Facebook Interest Targeting Facebook Lead Ads Facebook Lead Ads Custom Audiences Facebook Link Sharing Custom Audiences Facebook Live Facebook Location Targeting Facebook Lookalike Audiences Facebook Messenger Facebook Messenger Destination Ads Facebook Multi Product Ads Facebook News Feed Facebook Ocpm Facebook Optimized Cpm Facebook Organic Reach Facebook Partner Categories Facebook Passion Pages Facebook Pixel Facebook Power Editor Facebook Preferred Audience Facebook Product Ads Facebook Reach And Frequency Facebook Rights Manager Facebook Saved Audiences Facebook See First Facebook Standard Events Facebook Video Facebook Video Views Custom Audiences Facebook Website Conversions Facebook Website Custom Audiences Fbx Frequency Reach Objective Gary Vaynerchuk Google Guest Post Linkedin Mashable Mobile App Pinterest Seth Godin Twitter Twitter Ads Url Webinar Website Custom Audiences