Facebook: Messenger

  • Apocalypse for online search? Here’s how marketers can thrive

    …When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google... Please visit Marketing Land for the full article. …

    Marketing Landin How To's- 10 readers -
  • Facebook’s newly purchased Ozlo may have jobs beyond Messenger

    … Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year old company were not made public. But Facebook may well have plans for Ozlo beyond Messenger. Last fall, Ozlo co-founder and CEO Charles…

    Marketing Landin Facebook- 17 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    …-specific measurements like the number of messages, new conversations and blocks that an ad triggered. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated…

    Marketing Landin Social Facebook- 30 readers -
  • The most important thing to know about Facebook’s ad load problem

    … ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Facebook- 32 readers -
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