Facebook: Messenger

  • Facebook’s newly purchased Ozlo may have jobs beyond Messenger

    … Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year old company were not made public. But Facebook may well have plans for Ozlo beyond Messenger. Last fall, Ozlo co-founder and CEO Charles…

    Marketing Landin Facebook- 17 readers -
  • 2017: The year in social marketing so far

    … for the first time — Instagram revealed that more people were using Instagram Stories daily than Snapchat. Then in June, a month after Snapchat said that its daily audience growth had rebounded by 5 percent from Q4 2016 to Q1 2017, Instagram announced that Stories’ daily audience had grown by 25 percent from April to June. Facebook rolled out mid-roll ads…

    Marketing Landin Facebook Twitter- 27 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 30 readers -
  • The most important thing to know about Facebook’s ad load problem

    … For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017…

    Marketing Landin Social Facebook- 32 readers -
  • Twitter officially opens direct messages to chatbots

    … that it has been toeing since last year. Last November, Twitter began testing options for some brands to automate their direct message conversations. It introduced welcome messages that would automatically greet people starting a DM thread with a brand’s Twitter account and added menus of pre-formatted reply buttons that people could tap to communicate…

    Marketing Landin Social Twitter- 24 readers -
  • Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

    … Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.” Bing says…

    Amy Gesenhues/ Marketing Land- 21 readers -
  • Facebook Messenger adds option for chat bots to avoid chatting

    …,” Messenger wrote in a blog post announcing the new option. The new option marks the latest departure from the original promise of chat bots, which was for people to interact with businesses like they do with their friends. I don’t know anyone who texts with their friends through a bunch of multiple-choice buttons. Then again, conversing with a bot isn’t…

    Marketing Landin Social Facebook- 20 readers -
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