Facebook: Messenger

    • The most important thing to know about Facebook’s ad load problem

      For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017 earnings call on Wednesday. But there’s a but.

      Marketing Landin Social Facebook- 21 readers -
  • Twitter officially opens direct messages to chatbots

    … “Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger, Kik, Slack and Skype, Twitter’s own chatbot efforts have stayed somewhat under the radar. But maybe that’s about to change. On Thursday, Twitter officially opened up its developer tools so that any business…

    Marketing Landin Social Twitter- 23 readers -
  • Inside chatbots’ year of growing pains: ‘We’re at an inflection point’

    A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps Facebook’s Messenger and Kik officially opened up to chatbots. A year later, the trend has slid down the mountain into its own uncanny valley. However, that slide may provide the momentum that chatbot makers, from brands to media companies to startup ...

    Marketing Land- 29 readers -
  • Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

    … Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.” Bing says…

    Amy Gesenhues/ Marketing Land- 20 readers -
  • Facebook Messenger adds option for chat bots to avoid chatting

    … Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making…

    Marketing Landin Social Facebook- 19 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 29 readers -
  • Ads in Facebook Messenger are officially here

    … Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations. Facebook Messenger’s…

    Marketing Landin Social Facebook- 28 readers -
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