Facebook: Messenger

  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 29 readers -
  • The most important thing to know about Facebook’s ad load problem

    … on Messenger. In 2015 Facebook redesigned Pages on mobile to make it easier for people to connect with a business through Messenger. Then in 2016 it opened Messenger to bots so that businesses could automate their conversations with customers. And in 2017 it is making it easier for the 1.2 billion people that use Messenger every month to find businesses…

    Marketing Landin Social Facebook- 28 readers -
  • Twitter officially opens direct messages to chatbots

    “Bot” is a tricky word when it comes to Twitter. Maybe that’s why, for all the hype around chatbots on platforms like Facebook Messenger, Kik, Slack and Skype, Twitter’s own chatbot efforts have stayed somewhat under the radar. But maybe that’s about to change. On Thursday, Twitter officially opened up its developer tools so that any business or individual can create a chatb ...

    Marketing Land- 24 readers -
  • Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

    … Just in time for the NCAA men’s basketball tournament, Bing has launched a “Sportscaster” Messenger bot to help fans stay updated on their favorite teams, players and game schedules. According to the announcement, users can search “Bing Sportscaster” to find the bot on Facebook Messenger, and, from there “…start the conversation.” Bing says…

    Amy Gesenhues/ Marketing Land- 21 readers -
  • Facebook Messenger adds option for chat bots to avoid chatting

    …,” Messenger wrote in a blog post announcing the new option. The new option marks the latest departure from the original promise of chat bots, which was for people to interact with businesses like they do with their friends. I don’t know anyone who texts with their friends through a bunch of multiple-choice buttons. Then again, conversing with a bot isn’t…

    Marketing Landin Social Facebook- 19 readers -
  • 2016: The Year in Social Media

    …, unforgettable year. Here’s what I’ll remember most. The year of fake news If on the internet no one knows you’re a dog, on Facebook no one knows if you’re lying. The social network got slammed for serving as a vessel for fake election news. How much that spread of falsehoods influenced the U.S. electorate is anyone’s guess; how much it has impacted Facebook’s…

    Marketing Landin Social Facebook Twitter- 33 readers -
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