Facebook Metrics

  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 9 readers -
  • Cinematic Pins from Pinterest: This Week in Social Media

    …-based Pins are true thumb-stoppers.” YouTube Introduces TrueView for Shopping: “TrueView for shopping allows you to showcase product details and images – along with the ability to click to purchase from a brand or retail site – all within your video ad.” “TrueView for shopping that makes it easy for viewers to get more information on your products…

    Cindy King/ Social Media Examinerin Social- 18 readers -
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