Facebook Metrics

  • How to Measure Social Media Success

    … and retain your customers. You have a few metrics to consider when determining your campaign’s success. When it comes to analyzing the data from your posts, tweets, and chats, you need to be able to interpret data from each social media network. To measure your social successes and flops, and make each social media site easier to analyze, consider…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 8 readers -
  • Cinematic Pins from Pinterest: This Week in Social Media

    … to U.S. Mobile Web Users: Twitter and Google have partnered “to bring Twitter’s unique, real-time content to Google’s search results.” Currently, this feature is only available to Google’s mobile users in the U.S., but the desktop web version and global access are coming shortly. “The desktop web version is coming shortly, and we have plans…

    Cindy King/ Social Media Examinerin Social- 15 readers -
  • 4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

    …When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]…

    Nanigansin Affiliate Social- 10 readers -
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