Facebook Metrics

  • The problem with Facebook’s miscalculated metrics

    … Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods. It’s the third time in the last three months that Facebook reports a problem with its metrics and this has affected its credibility among marketers and publishers. As the most popular social…

    Search Engine Watchin Social- 13 readers -
  • How to Measure Social Media Success

    … Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 13 readers -
  • Cinematic Pins from Pinterest: This Week in Social Media

    … to bring this feature to more countries in the coming months.” Other social media news worth following: Video Calling in Messenger Rolls Out Worldwide: Facebook rolled out Video Calling in Messenger globally, with the exception of a few countries where they are “still working on improving quality for.” The Messenger team aspires to “build the best…

    Cindy King/ Social Media Examinerin Social- 22 readers -
  • 4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

    …When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]…

    Nanigansin Affiliate Social- 10 readers -
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