Facebook: Mobile

  • Facebook adds templates for Canvas ads, extends iAd-like format to Collections

    Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its showiest ad product less of a production and more of a plug-and-play and to extend its application beyond raising brand awareness to pushing sales. On Tuesday, Facebook rolled out three templates that self-serve advertisers can use to create ...

    Marketing Land- 14 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves. If a broadcast is airing horizontally…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook’s Canvas ads get easier to create (and recreate) with new API

    … Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each…

    Marketing Landin Social Facebook- 19 readers -
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