Facebook: Mobile

  • Facebook will let celebs edit Live videos after broadcast ends

    … of several being announced — the ability to trim the recorded broadcast will let people “create a more polished viewing experience for audiences who watch a live video after it airs.” It makes sense why celebrities putting forward their best self would want that ability. But it makes less sense why Facebook doesn’t think non-celebrities would want…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook’s latest measurement error undercounted Instant Articles traffic

    … It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error. Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post…

    Marketing Landin Facebook- 15 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    …. And it’s one that may not subside until Facebook allows independent firms to directly measure these previously faulty stats, rather than relying on Facebook for the raw, corrected data. Okay, now for the details of what’s up with Facebook’s math this time. Inconsistent engagement stats for off-Facebook links Facebook’s Graph API and mobile app report…

    Marketing Landin Social Facebook- 12 readers -
  • Ads in Facebook Messenger are officially here

    … Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations. Facebook Messenger’s…

    Marketing Landin Social Facebook- 20 readers -
  • Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

    … for advertising models and publisher revenue. But that’s another discussion. The report has a great deal more data and can be downloaded here. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Landin Social Google Facebook- 28 readers -
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