Facebook: Mobile

  • Facebook will help mobile apps aim push notifications based on people’s in-app actions

    Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy. On Tuesday Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York ...

    Marketing Land- 7 readers -
  • Facebook now officially showcases vertical videos in mobile news feeds

    … on the expanded video, then arrows will appear in the upper right corner to finally make the video fullscreen. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who…

    Marketing Landin Social Facebook- 18 readers -
  • Report: Video ads on Instagram are more common and getting longer

    … by Shopping, Entertainment, Social Networking and “Lifestyle” in that order. Below is a comparison of the top mobile advertisers on Facebook, Instagram and Pinterest. This set of findings is the most striking of the report. On Facebook the top advertisers almost entirely games. On Instagram there’s a mix of games, shopping and entertainment…

    Greg Sterling/ Marketing Land- 13 readers -
  • Finding the right brushstrokes for Facebook’s Canvas

    … Facebook earlier this year launched its Canvas ad product, and let’s face it — it’s pretty well done. In case you missed the fanfare, Canvas is a media-rich, full-screen mobile ad format in the Facebook app that has quick load times. Not coincidentally, Canvas arrived at an incredibly opportune time. Study after study concludes the same basic…

    Marketing Landin Social Facebook- 9 readers -
  • Brands, creators wrestle with sound’s role in social videos

    … point. LittleThings and Mic told Digiday that 85% of their Facebook video views happened without sound, and Render Media CEO Vic Belonogoff told me that his food site Cooking Panda sees 80% of its Facebook videos watched without sound. Given Facebook’s dominant position, some brands and publishers took that to mean that socially distributed mobile…

    Marketing Landin Social Facebook- 9 readers -
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