Facebook Mobile

  • Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

    … such as a split-screen style and bright pop of color. Because the image is uncomplicated and straightforward, it reads well for both Instagram’s primarily mobile audience as well as desktop and mobile Facebook users. Aerie When Aerie announced that it would no longer retouch the models featured in its ad campaigns, the retailer made headlines. As one…

    Nanigansin Social Facebook- 18 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … that users complete the desired action. They’re more likely to drop off before converting if they have to dig through mobile clutter. Cricket Step 1 Cricket’s holiday-themed Instagram ad copy specifically urges viewers to click through for a sweet deal. Step 2 The similarly holiday-themed landing page is ideal for mobile; its horizontal scrolling…

    Nanigansin Social- 22 readers -
  • Google Embraces Podcasting: This Week in Social Media

    … on what they’re doing, how they’re feeling, or what they’re interested in.” The new portal for podcasters on Google Play Music is “giving podcasters access to millions of new listeners on Android phones and tablets.” Twitter Introduces Brand Hub: “Brand Hub helps advertisers quickly understand their brand’s share of conversation, key audiences…

    Social Media Examinerin Social Google- 28 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look…

    Nanigans- 15 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    … Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Discover new research on social media marketing trends. #1: Sales Through Social Media…

    Social Media Examinerin Social- 38 readers -
  • 6 Unique Ways to Target Your Facebook Ads

    … from certain web pages and exclude other traffic. Now the audience starts building, and you can target those visitors in a Facebook ad that matches that criterion. Upload a Custom Audience of Customers Who Have Made Purchases and Exclude That Group The other method is to use website retargeting and then upload a custom audience of customers who…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 34 readers -
  • Messenger Reaches 500 Million

    … to make it the best possible messaging experience. Messenger was the first of our standalone apps, and unlike our core Facebook apps, it focused on one use case – messaging. With Messenger, you can reach people instantly. It is just as fast as SMS but gives you the ability to express yourself in ways that SMS can’t. You can send stickers or videos…

    Facebook Newsroom- 4 readers -
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