Facebook Mobile

  • Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

    … and Instagram differs slightly in each case, you should make sure that all of the elements — image, copy, and CTA — still make sense. To get a sense of how creative can be repurposed on each social site, and what the use cases are for cross-platform advertising, take a look at how these four brands are approaching their strategy: Fasten Fasten‘s ad creative…

    Nanigansin Social Facebook- 13 readers -
  • 4 Perfect Mobile-Optimized Ad & Landing Page Pairs

    … to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, optimizing your landing pages for mobile is no longer optional. Ready to launch optimized ads and landing pages? Take a tip from the following brands: Tory Burch Step 1 Potential shoppers get a taste of Tory…

    Nanigansin Social- 14 readers -
  • Google Embraces Podcasting: This Week in Social Media

    … accounts and creators on both Vine and Twitter.” “If you connect your Vine and Twitter accounts, your Twitter username will appear on your Vine profile and in other places throughout the app, like in VMs.” Tumblr Adds Follow to Search: “Now you can follow a search, just like a blog” on Tumblr. “So if you search for ‘pizza,’ then tap ‘Follow…

    Social Media Examinerin Social Google- 17 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    …. Instagram advertising is the perfect marriage of retail and mobile. The photo sharing network is already a natural choice for ecommerce companies to show off their products. Now that Instagram is opening its API, users can click directly from an ad to the mobile site where they can purchase products. Online retailers who have not yet explored…

    Nanigans- 13 readers -
  • Social Media Marketing Trends Gaining Traction in 2015: New Research

    …. Image: Shutterstock. The same study found that approximately 31% of all traffic to the top 10 digital properties was mobile-only visitation. For example, Facebook is the number-three digital property, getting 207 million unique U.S. visitors. Google and Yahoo! are numbers one and two. In fact the authors of the comScore study relate…

    Social Media Examinerin Social- 33 readers -
  • 6 Unique Ways to Target Your Facebook Ads

    … demographics. Make sure that you don’t target an audience that is too specific. Because many Facebook users don’t login every day, targeting too narrow a group may not yield the results you’re looking for. You can access the Behaviors and More Demographics areas from either the Ads Manager or Power Editor. #4: Show Ads to People on a Mobile Phone Within…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 26 readers -
  • Messenger Reaches 500 Million

    … to make it the best possible messaging experience. Messenger was the first of our standalone apps, and unlike our core Facebook apps, it focused on one use case – messaging. With Messenger, you can reach people instantly. It is just as fast as SMS but gives you the ability to express yourself in ways that SMS can’t. You can send stickers or videos…

    Facebook Newsroom- 4 readers -
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