Facebook News Feed

  • Facebook Marketers are Already Fumbling News Feed Change

    It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

    Jon Loomer/ Jon Loomer Digital- 25 readers -
  • Facebook Explore Feed: The Launch, the Test, and What Might Be

    … that they should have been seeing in the main news feed was moved to the Explore Feed. This is part of a very isolated test running in six countries: Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook Explore Feed: The Fallout Of course, most of us don’t use the Explore Feed. So for those in the test countries…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook News Feed Updates: Authenticity and Video Completion

    … what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness Facebook is in an ongoing battle with inauthentic content. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. This update, in itself, is nothing new. But anyone who has been…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • What Does Facebook’s Latest Algorithm Change Mean for Publishers?

    … the one between Facebook and publishers. Facebook naturally wants to keep all content native, to keep users on the site as long as possible, but they need third-party content to populate feeds. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content…

    AllFacebookin Facebook- 27 readers -