Facebook: News Feed

    • 2016: The Year in Social Media

      Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

      Marketing Landin Social Facebook Twitter- 16 readers -
    • Fixing Facebook’s fake news issue

      In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.

      Kristine Schachinger/ Marketing Landin Social Facebook- 16 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … more reasons for viewers to be interested in live streams on Facebook. Sports teams could use to give people a better of view of what it’s like to watch a game in their stadiums; same goes for music festivals. News publishers could use it to give an even rawer on-the-ground look at breaking news events. And brands could use it when they have…

    Marketing Landin Social Facebook- 19 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 12 readers -
  • The trouble with truth

    … Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US…

    Janet Driscoll Miller/ Marketing Landin SEO Google Facebook- 10 readers -
  • Ads in Facebook Messenger are officially here

    … Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots. After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations. Facebook Messenger’s…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook now officially showcases vertical videos in mobile news feeds

    … A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News…

    Marketing Landin Social Facebook- 26 readers -
  • How long has it been since Facebook changed its news feed algorithm?

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    Marketing Landin Facebook- 7 readers -
  • Facebook’s changing the news feed again to make it more “informative”

    … It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles. “This could be a news article on a current…

    Marketing Landin Facebook- 12 readers -
  • Facebook organic reach drop steepens to 52% for publishers’ Pages

    … tougher — even before Facebook’s latest news feed algorithm tweak takes effect. The 52% decline is 10 percentage points more than the 42% organic reach decline that SocialFlow reported publishers had experienced between January 2016 and May 2016. This isn’t that much of a shock. Facebook has been systematically cutting back Pages’ organic reach…

    Marketing Landin Facebook- 17 readers -
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