Facebook: Oculus Vr

  • IAB’s first report on VR/AR surveys the terrain for marketers

    … to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

    Marketing Landin Google Facebook- 17 readers -
  • Virtual vs. augmented reality and Apple Watch for your face

    … Google Glass was probably about five years ahead of its time. Beyond the fact that it was priced incorrectly and looked goofy, use cases hadn’t yet been developed or established in the culture. It was an example of novelty without much utility. However Google Glass 2.0 is in the works. And by the time it’s released there may be a set…

    Greg Sterling/ Marketing Landin Facebook- 15 readers -
  • What’s The Reality Of Virtual Reality For Small Business?

    War has driven 30 million children from their homes. These are the stories of three of them. Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For the full effect, watch it in a Google Cardboard viewer: https://www.google.

    Chris Marentis/ Marketing Land- 8 readers -