Facebook: Oculus Vr

    • IAB’s first report on VR/AR surveys the terrain for marketers

      A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented, and spherical, marketers are eager to get involved. To help set the stage, the Interactive Advertising Bureau (IAB) is out with its first report on the subject, “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.

      Marketing Landin Google Facebook- 12 readers -
  • Virtual vs. augmented reality and Apple Watch for your face

    … with the exception of specific use cases (e.g., home decorating) the broader application and adoption of AR will probably be contingent on development of fashion-friendly glasses or socially acceptable headsets, HoloLens 2.0 or Google Glass 2.0. Assuming that Google, Microsoft, Magic Leap and others can get the user experience right, which…

    Greg Sterling/ Marketing Landin Facebook- 8 readers -
  • What’s The Reality Of Virtual Reality For Small Business?

    War has driven 30 million children from their homes. These are the stories of three of them. Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For the full effect, watch it in a Google Cardboard viewer: https://www.google.

    Chris Marentis/ Marketing Land- 7 readers -
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