Facebook Offsite Pixel

  • Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

    ….” When a user who was shown your ad on Facebook eventually visits that page that fires the conversion pixel, Facebook is notified. This is how they are able to report the number of conversions resulting from your ad. Understand that Facebook doesn’t naturally know what a conversion means. You have to define it for them. And if you define it incorrectly…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
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