Facebook Organic Reach

  • Facebook Ad Engagement: The Problem With “Too Much”

    … Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • What Facebook’s Brand Warning Really Means For Marketers

    … brand post’s reach drop 50 percent or more from an already low level of exposure. What Facebook is saying is that if you’re hocking your wares, users aren’t interested. Of course, Facebook benefits from the answer: Pay to promote those posts and ensure they reach a certain audience. But the truth of how the tool works is now clear: Facebook is a media…

    Jason Falls/ Relevancein Facebook- 20 readers -
  • Creative Ways to Boost Your Facebook Organic Reach

    … created a rumor that organic reach is dead. Like many things in marketing, there’s more to the story—much more. Organic reach isn’t ‘dead’ per se; it’s simply shifting with algorithm changes that draw clearer distinctions between ads and socially-driven content. Small businesses can still use Facebook to build brand awareness and generate organic…

    Ritika Puri/ Hootsuitein Social Facebook- 25 readers -
  • One Powerful Reason to Keep Your Facebook Page

    … Page going. It’s actually a pretty obvious one. What’s the story about organic Facebook reach? Over the years there have been so many stories about all the different crappy things Facebook was allegedly doing with organic reach. Some people were really upset by it. Others saw it and kind of understood it was all part of the business…

    Blog Tyrantin Social- 10 readers -
  • No, Facebook Organic Page Reach Is Not Dead

    … Want to drive lots of website traffic? Report on the death of a celebrity before it’s true. Granted, no one will respect your content once they realize that your report was false, but it’s great for clicks. The same applies to marketing and tech blogs. If you want clicks, just report that organic reach is dead for Facebook pages. Run a Google…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • The Facebook and Google Duopoly

    … David. In March, Social@Ogilvy released a study that showed organic Facebook reach had declined sharply, from 12 percent in October 2013 to six percent in February 2014: Source: Social@Ogilvy Facebook acknowledged this decline in a June post titled “Organic Reach on Facebook: Your Questions Answered”. With more content in the News Feed than ever…

    Relevancein Social SEO Google Facebook- 17 readers -
  • Coming clean on Facebook reach

    … percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year. I think it is accurate to say the decline in Facebook reach has been incredibly steep and rapid. While Facebook brand pages reach an average of 6 percent of their fans, there is wide variation by company and industry…

    {grow}in Social- 9 readers -
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