Facebook Organic Reach

  • Facebook Ad Engagement: The Problem With “Too Much”

    … Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
  • What Facebook’s Brand Warning Really Means For Marketers

    … Published 1 min ago 43 While it took them almost a year to warm us all up to the idea, Facebook has finally thrown down the organic reach gauntlet publicly, saying that promotional brand page posts are going to be further filtered out of people’s newsfeeds. This after the alleged September 2013 organic reach controversy that saw some…

    Jason Falls/ Relevancein Facebook- 13 readers -
  • Creative Ways to Boost Your Facebook Organic Reach

    … In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer ‘like my product’ announcements, promotions, or sweepstakes. The algorithm change also targets brand posts that “reuse the exact same content for ads.” Changes like these have…

    Ritika Puri/ Hootsuitein Social Facebook- 16 readers -
  • One Powerful Reason to Keep Your Facebook Page

    … I’ve never been a big fan of Facebook. And while some businesses (like cafes) need to be on the platform, I really only kept mine going because I was too lazy to delete it. But now I’m glad I didn’t. And with the recent announcement that Facebook is killing organic reach I wanted to write a post about one powerful reason to keep your Facebook…

    Blog Tyrantin Social- 7 readers -
  • No, Facebook Organic Page Reach Is Not Dead

    … Want to drive lots of website traffic? Report on the death of a celebrity before it’s true. Granted, no one will respect your content once they realize that your report was false, but it’s great for clicks. The same applies to marketing and tech blogs. If you want clicks, just report that organic reach is dead for Facebook pages. Run a Google…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • The Facebook and Google Duopoly

    … David. In March, Social@Ogilvy released a study that showed organic Facebook reach had declined sharply, from 12 percent in October 2013 to six percent in February 2014: Source: Social@Ogilvy Facebook acknowledged this decline in a June post titled “Organic Reach on Facebook: Your Questions Answered”. With more content in the News Feed than ever…

    Relevancein Social SEO Google Facebook- 10 readers -
  • Coming clean on Facebook reach

    … percent of all companies across 104 industry designations had a decline in organic reach of 30 percent or more in the past year. I think it is accurate to say the decline in Facebook reach has been incredibly steep and rapid. While Facebook brand pages reach an average of 6 percent of their fans, there is wide variation by company and industry…

    {grow}in Social- 6 readers -
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