Facebook: Pages

  • Facebook will let Pages broadcast live videos from desktop web

    … streams for brands will be able to give brands a better idea of how those videos performed. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    …. For now Live Audio is being tested with only a few Page owners, including TV and radio broadcaster BBC World Service, British radio station LBC, book publisher Harper Collins and authors Adam Grant and Britt Bennett. Facebook plans to open it up to more people and Pages next year, the company said. About The Author Tim Peterson, Third Door…

    Marketing Landin Social Facebook- 16 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream.

    Marketing Land- 21 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations. For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos as well as the engagement figures…

    Marketing Landin Social Facebook- 15 readers -
  • Community Marketing 101

    … content. Showcase your article in a sponsored email or newsletter. 3. You may even go so far as to promote your article on other platforms — for example, running an ad on Facebook that promotes your article on Experts Exchange. Generating more views on a content piece can often help increase its visibility on the publishing site. With the increasing…

    Marketing Landin Social Display Content- 18 readers -
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