Facebook: Pages

  • Facebook will let Pages broadcast live videos from desktop web

    … If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 16 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    … they would a Live video stream, posting comments and sending reactions. But unlike the video version, they can play the audio broadcast in the background. People tuning in using Android phones or tablets will be able to listen even if they switch from Facebook to another app or lock their devices. People using iPhones or iPads cannot exit…

    Marketing Landin Social Facebook- 16 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    …, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites. To help myself and anyone else keep…

    Marketing Landin Social Facebook- 15 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    …. And it’s one that may not subside until Facebook allows independent firms to directly measure these previously faulty stats, rather than relying on Facebook for the raw, corrected data. Okay, now for the details of what’s up with Facebook’s math this time. Inconsistent engagement stats for off-Facebook links Facebook’s Graph API and mobile app report…

    Marketing Landin Social Facebook- 13 readers -
  • Community Marketing 101

    … content. Showcase your article in a sponsored email or newsletter. 3. You may even go so far as to promote your article on other platforms — for example, running an ad on Facebook that promotes your article on Experts Exchange. Generating more views on a content piece can often help increase its visibility on the publishing site. With the increasing…

    Marketing Landin Social Display Content- 17 readers -
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