Facebook: Pages

  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 14 readers -
  • Facebook expands branded content program, will mark posts as ‘paid’

    … For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook is opening these…

    Marketing Landin Social Content- 13 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    … If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 19 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    …. For now Live Audio is being tested with only a few Page owners, including TV and radio broadcaster BBC World Service, British radio station LBC, book publisher Harper Collins and authors Adam Grant and Britt Bennett. Facebook plans to open it up to more people and Pages next year, the company said. About The Author Tim Peterson, Third Door…

    Marketing Landin Social Facebook- 17 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math. On three separate occasions since September…

    Marketing Landin Social Facebook- 17 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream…

    Marketing Landin Social Facebook- 22 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    … of the engagement categories combined, and I wanted to see if there was a way to zero in on the articles’ share counts. I figured checking the share counts specifically could signal how the news feed algorithm change Facebook announced in June, which prioritized sharing for organic Page post distribution, may have impacted the spread of fake news articles…

    Marketing Landin Social Facebook- 18 readers -
  • Community Marketing 101

    … content. Showcase your article in a sponsored email or newsletter. 3. You may even go so far as to promote your article on other platforms — for example, running an ad on Facebook that promotes your article on Experts Exchange. Generating more views on a content piece can often help increase its visibility on the publishing site. With the increasing…

    Marketing Landin Social Display Content- 22 readers -
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