Facebook: Pages

  • Facebook lets brands, publishers connect Groups to their Pages

    … Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves. If a broadcast is airing horizontally…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

    … to Facebook Pages and in-store sales, though the latter feature is in open beta. Using the revamped, all-in-one Facebook Analytics, a business could now track when a Page post leads people to contact the Page’s Messenger bot, leads people to visit the brand’s site, then leads people to buy a product in a brand’s brick-and-mortar store. And to up…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 16 readers -
  • Facebook expands branded content program, will mark posts as ‘paid’

    … For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity. Now Facebook is opening these…

    Marketing Landin Social Content- 14 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    … If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams…

    Marketing Landin Social Facebook- 21 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 23 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    …. For now Live Audio is being tested with only a few Page owners, including TV and radio broadcaster BBC World Service, British radio station LBC, book publisher Harper Collins and authors Adam Grant and Britt Bennett. Facebook plans to open it up to more people and Pages next year, the company said. About The Author Tim Peterson, Third Door…

    Marketing Landin Social Facebook- 18 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    …, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites. To help myself and anyone else keep…

    Marketing Landin Social Facebook- 19 readers -
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