Facebook: Pages

  • Facebook lets brands, publishers connect Groups to their Pages

    … Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves. If a broadcast is airing horizontally…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook’s renamed analytics tool now tracks Pages, in-store purchases

    … to Facebook Pages and in-store sales, though the latter feature is in open beta. Using the revamped, all-in-one Facebook Analytics, a business could now track when a Page post leads people to contact the Page’s Messenger bot, leads people to visit the brand’s site, then leads people to buy a product in a brand’s brick-and-mortar store. And to up…

    Marketing Landin Social Facebook- 20 readers -
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