Facebook Partner Categories

  • Priority List: 13 Audiences to Target Using Facebook Ads

    … this recently while receiving amazing results was within my Facebook ads experiment. By creating individual Website Custom Audiences for single pages of my website, I was able to both create an opt-in that didn’t require an email address and funnel people according to the pages they have or haven’t yet read. Note that this audience is ideal for both…

    Jon Loomer/ Jon Loomer Digitalin Social- 31 readers -
  • How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

    … advanced targeting options with Partner Categories. Judging your targeting experiments on engagement will provide you with the guidance you’ll need for the next part of the funnel. Stage 2 Objective: Acquisition With acquisition, your goal is to get customers to register for your site, or download your app. At this point you should have a good idea…

    Nanigansin Social How To's- 9 readers -
  • How to Target Facebook Users Based on Purchase Behavior

    … in prior posts and above, all of this information comes from Partner Categories. Facebook partners with data mining companies that collect data based on purchases, applications and surveys completed and send it to Facebook for ad targeting purposes. It will undoubtedly sound creepy to some that you can target based on some of this information…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
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