Facebook Partner Categories

  • Priority List: 13 Audiences to Target Using Facebook Ads

    …, this data isn’t complete. There are also varying reports on accuracy and effectiveness. Facebook has even removed some of the less effective behavioral targeting options. The potential is there. Targeting behaviors can work. But it’s pretty low on my priority list of things I’d try. Behaviors are largely based on Partner Categories, and Facebook…

    Jon Loomer/ Jon Loomer Digitalin Social- 31 readers -
  • How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

    … advanced targeting options with Partner Categories. Judging your targeting experiments on engagement will provide you with the guidance you’ll need for the next part of the funnel. Stage 2 Objective: Acquisition With acquisition, your goal is to get customers to register for your site, or download your app. At this point you should have a good idea…

    Nanigansin Social How To's- 10 readers -
  • How to Target Facebook Users Based on Purchase Behavior

    During the past couple of weeks, I’ve helped you understand the power of demographic and behavioral targeting with Facebook ads. Amazingly, advertisers are able to target Facebook users based on their actions away from Facebook. Make sure you brush up on these blog posts: How to Target Facebook Users Based on the Car They Drive Core Audiences: How to Target Facebook Ads ...

    Jon Loomer/ Jon Loomer Digital- 25 readers -
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