Facebook Partner Categories

  • Priority List: 13 Audiences to Target Using Facebook Ads

    … this recently while receiving amazing results was within my Facebook ads experiment. By creating individual Website Custom Audiences for single pages of my website, I was able to both create an opt-in that didn’t require an email address and funnel people according to the pages they have or haven’t yet read. Note that this audience is ideal for both…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

    …, and convince them to re-enter the funnel. Remember that example of 15 abandoned items in the shopping cart? You can use Website Custom Audiences to target user behavior on your site and encourage a return visit. If executed effectively, a re-engagement campaign can be a huge — and often neglected — method to boost your bottom line/ROI. In summary…

    Nanigansin Social How To's- 6 readers -
  • How to Target Facebook Users Based on Purchase Behavior

    … in prior posts and above, all of this information comes from Partner Categories. Facebook partners with data mining companies that collect data based on purchases, applications and surveys completed and send it to Facebook for ad targeting purposes. It will undoubtedly sound creepy to some that you can target based on some of this information…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
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