Facebook Pixel

    • How to Share a Facebook Advertising Audience or Pixel

      If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 14 readers -
  • 6 Ways to Add the Facebook Pixel to Your Website

    … You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting, run dynamic ads, track conversions, and optimize for conversions. Many marketers remain slow to add the pixel — or add it correctly. The most common reason why…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • Facebook Conversion Pixel Changes: What Marketers Need to Know

    … conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you. What do you think? Have you tried the new Facebook pixel yet? What is your experience with using Facebook ads to drive conversions? Share your thoughts in the comments below! What marketers need do know about the latest Facebook conversion pixel changes. Tags: andrea vahl, conversion pixel, conversion tracking, facebook, facebook ad report, facebook pixel …

    Andrea Vahl/ Social Media Examinerin Social Facebook- 26 readers -
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