Facebook Pixel

    • The Importance of the Facebook Pixel

      I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

      Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Facebook Audience Network Updates Coming

    … increases in advertisers using conversion signals to optimize their campaigns, such as app events and the Facebook pixel. These signals have allowed us to better understand what advertisers value. Over the next few months, we will be making updates to Audience Network based on these new insights. These updates will significantly improve our ability…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • More New Features for Facebook’s Analytics for Apps

    … across your app and website. We also know that millions of businesses already use the Facebook pixel to create audiences and measure the effectiveness of their web advertising campaigns. Facebook pixel customers will now automatically get insights in Analytics for Apps without the need to change their existing pixel implementation. Just visit your…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Guide to Getting Started with Facebook Ads: Conversion Tracking & Reporting

    Continuing our getting started guide for Facebook Ads, Boost Media overviews what you need to know to get started with Facebook conversion tracking, and performance reporting. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; the second installment, where we review Facebook Ad ...

    Karen Amundson/ BoostBlog- 20 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Facebook Conversion Pixel Changes: What Marketers Need to Know

    … conversion by split testing your ads and optimizing your budget to focus on the ads that are actually working for you. What do you think? Have you tried the new Facebook pixel yet? What is your experience with using Facebook ads to drive conversions? Share your thoughts in the comments below! What marketers need do know about the latest Facebook conversion pixel changes. Tags: andrea vahl, conversion pixel, conversion tracking, facebook, facebook ad report, facebook pixel …

    Andrea Vahl/ Social Media Examinerin Social Facebook- 23 readers -
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