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Search Engine Land has learned about a new “Facebook Professional Services” area on Facebook, where the company appears to be taking direct aim at local search companies like Yelp and Google by offering listings of local businesses and services, complete with user reviews. The new feature is desktop only and hasn’t been announced by Facebook.
… on Marketing Land or Search Engine Land. Facebook told us that that people on the site currently search for “people, photos and places.” Therefore it’s confounding and completely mysterious why the company hasn’t put a bigger emphasis on local search — or any emphasis for that matter. Facebook Search, at launch, emphases “people and posts” but not places…
… Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your…