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The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can match Google’s Goliath size, audience and resources.
…? Or the the best place to pick up supplies for a carnival? Facebook might be able to help, linking listings for the more than 50 million businesses that have Facebook Pages with people’s reviews. Search results are displayed in a way that takes Facebook’s five-star rating system into account, but results aren’t strictly ranked by how many stars…
… on Marketing Land or Search Engine Land. Facebook told us that that people on the site currently search for “people, photos and places.” Therefore it’s confounding and completely mysterious why the company hasn’t put a bigger emphasis on local search — or any emphasis for that matter. Facebook Search, at launch, emphases “people and posts” but not places…
… Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for some of your…